Barron Lighting Group is hiring a Regional Vice President of Sales to architect growth across our Southeast territory. You will be the primary driver of sales for all product lines, working through agents with distributors, contractors, architects, engineers, and end-users to align strategies, enhance market adoption, and deliver measurable results.

What You'll Do

Develop and execute a regional sales plan to exceed annual revenue targets and expand market share.
Recruit, train, and manage a high-performing network of independent agents and distributors.
Build deep relationships with specification teams to integrate our products into project designs.
Adapt communication styles instantly—from technical discussions with engineers to relationship-focused meetings with distributors.
Drive the sales cycle to ensure winning bids and seamless project delivery.
Report on competitor activity, regional construction trends, and economic shifts.
Act as the ultimate 'Voice of the Customer' within the organization, ensuring market needs inform product and service evolution.
Maintain an unwavering commitment to honesty in all dealings, from lead-time expectations to pipeline reporting.
Foster a collaborative, 'one-team' relationship with factory production and internal operations teams.
Lead by example in breaking down silos between field sales, engineering, and customer service.
Analyze regional sales data and KPIs to identify trends, market shifts, and under-penetrated opportunities.
Customize our value proposition for different sub-markets and adapt sales strategies based on regional activity.
Proactively monitor competitor pricing and positioning to protect existing accounts and capture new ones.
Evaluate agent and territory performance, shifting resources to areas with the highest ROI and growth potential.
Act as a professional bridge between field sales and manufacturing, advocating for the customer while respecting operational integrity.

What We're Looking For

10+ years of experience in technical sales or business development in lighting, electrical, or related industries.
Proven ability to influence independent rep, distributor, and contractor networks.
Demonstrated success in achieving growth targets, developing customer relationships, and launching new products.
Ability to work under pressure and meet deadlines.
Strong organizational, analytical, and problem-solving skills with attention to detail.
Ability to manage multiple priorities and deadlines effectively.