Liquid Death is hiring a Regional Field Marketing Manager, field-based remote in New York City. You will be responsible for driving Liquid Death partnerships and national marketing assets in NYC to drive sales, brand awareness, and gather valuable market insights in partnership with Sales, Distributor Partners, and Retailers. We use comedy and entertainment to make health and sustainability fun, with a mission to declare #DeathToPlastic and a portion of proceeds going to nonprofits.

What You'll Do

Work cross-functionally with key internal and external teams to implement brand experiences across local events, retail sampling, and national partnerships.
Understand the unique challenges of New York City sampling events and adapt national marketing plans to drive samples and sales.
Negotiate, execute, and evaluate partnership, sampling & sales opportunities.
Manage and lead Brand Ambassadors.
Manage Activation Vehicles in market.
Increase brand awareness and drive trial by securing on-brand, local sampling opportunities.
Become a collaborative partner with Big Geyser Inc. and other key Northeast regional distributor partners.
Attend weekly and monthly sales and distributor meetings in person & virtually.
Plan and report monthly marketing plans and updates.
Manage year-round retail sampling program to support key accounts in the NYC metro and other key regional markets.
Develop 100 Days of summer Field Marketing Plans to support NYC.
Support and assist with managing partnership deliverables for Madison Square Garden (New York Rangers), Summer Stage & Live Nation.
Responsible for local budget management/expenses and adherence to corporate fiscal guidelines/policies.
Monitor competitors, identify market nuances and report/share relevant activity and information.

What We're Looking For

Must be located in the NYC metro market.
A minimum of 4+ years of relatable field marketing experience in New York City in the beverage industry with grassroots marketing and sales merchandising experience.
Must have experience negotiating sponsorship agreements with ability to measure ROI and experience negotiating with event owners.
Exhibit high sense of urgency, be well organized, possess a great attitude, be a team player and have the ability to build strong working relationships.
Excellent organization & communication skills, ability to multi-task and work within ambiguity and high pressure situations.
Creative mind and prior successes in driving the creative process.
Ability to work some nights and weekends as needed.
Valid driver's license with willingness to drive a company provided vehicle.
Domestic travel up to 20% as needed.
Ability to lift up to 25lbs. to lift product cases and event supplies.

Nice to Have

A Bachelor degree in business.
Previous experience managing 3rd party Brand Ambassadors to educate consumers, build brand awareness and affinity, and manage guerrilla sampling tactics and staffing.
A unique enthusiasm for life represented by a passion for cultural experiences across action sports, street art, music hip-hop/rap, punk/rock, and nightlife.
Previous sales platform reporting experience (Qlikview or VIP).
Proficient in Excel (data entry, basic report generation) and PowerPoint.

Team & Environment

You will report to the Director, Regional Marketing, Product Marketing.

Benefits & Compensation

Compensation: $88,000 - $108,000.
Blue Shield medical plans with HMO (CA Only), PPO, and HDHP options (including an HSA).
FSA and Dependent Care FSA.
Guardian dental and vision coverage.
UNUM packages include life insurance, AD&D, disability benefits, and employee-paid options like accident, hospitalization, and critical illness coverage.
100% match of Empower Retirement contributions up to 4% after three months.
Student Loan Retirement Match.
Wellness perks including Headspace, ClassPass memberships, and a robust EAP.
SNOO Bassinets.
Nationwide pet insurance.
17 paid holidays, Flex PTO, and travel assistance.