paretos GmbH is hiring a Product/Content Marketing Manager (f/m/d) to shape our brand presence and deepen customer engagement. You will craft impactful marketing strategies, translating product capabilities into compelling narratives that drive growth for our B2B SaaS offering.

What You'll Do

Create and execute audience-focused marketing content such as blog posts, case studies, whitepapers, email campaigns, and social media.
Turn complex product features and customer insights into clear and compelling stories and value propositions.
Shape and evolve our content and growth strategy, including SEO optimization, editorial planning, and acquisition/retention initiatives.
Set up and manage performance marketing campaigns (e.g., LinkedIn) to drive measurable impact.
Collaborate closely with Sales, Product, and Customer Success to align marketing activities with business and customer needs.
Develop and maintain product messaging, value propositions, battlecards, and sales enablement materials.
Monitor and analyze key marketing metrics, turning insights into actionable recommendations.
Handle many more growth/marketing topics such as exclusive events, conferences, and other growth initiatives.

What We're Looking For

Several years of experience in Product Marketing, Content Marketing, and/or Copywriting.
Experience ideally within a Tech / B2B SaaS or software environment.
Strong copywriting skills, with the ability to translate complex topics into clear, engaging, and impactful messaging.
Fluent in German and English, both written and spoken; able to produce professional content in both languages.
Proven storytelling talent, turning customer experiences and product features into compelling marketing narratives.
Excellent communication and collaboration skills, with experience working closely across Product, Sales, and Customer Success.
Hands-on, pragmatic, and results-driven, with a strong drive to implement and continuously optimize marketing initiatives.

Nice to Have

Experience in a B2B Startup.

Team & Environment

You will join our Marketing team. We are a highly skilled & motivated team with a GungHo! culture that celebrates bold, fresh, and value-centric B2B marketing and believes in the power of a great and diverse team.