At OnePay, we're looking for a Product Marketing Manager, Wallet to own engagement marketing for our core consumer product. You'll be responsible for driving activation, usage, and retention through data-informed, full-funnel strategies.
What You'll Do
- Design and optimize omnichannel lifecycle marketing campaigns.
- Drive customer activation, engagement, retention, referrals, and cross-sell efforts.
- Own the engagement marketing roadmap, prioritizing initiatives based on customer impact, business goals, and data insights.
- Lead A/B testing strategies to optimize content, offers, timing/cadence, and audience segmentation.
- Develop tight cross-functional partnerships with Product, Analytics, Creative, Marketing Ops, and Legal.
- Work with Analytics to monitor performance and uncover insights, turning data into action across product and marketing strategies.
- Deeply understand the customer journey and identify friction points and opportunities for value reinforcement.
- Own the content and messaging strategies across lifecycle stages, aligning to brand voice and business objectives.
- Track and report on KPIs and campaign effectiveness, regularly sharing performance updates and next-step recommendations.
What We're Looking For
- 5+ years of experience in lifecycle and/or product marketing.
- Hands-on experience with CRM and marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud).
- Strong understanding of audience segmentation, personalization, and behavioral targeting.
- Proven experience developing and executing A/B tests, experiments, and iteration roadmaps.
- Excellent cross-functional collaboration skills; experience working closely with Product, Analytics, Design, Legal, and Ops teams.
- Ability to think both strategically and tactically, comfortable owning big ideas and rolling up your sleeves to execute.
- Ability to operate in the gray, navigate ambiguity, make informed decisions without perfect information, and adapt quickly.
- Structure to open-ended problems and thrive in fast-paced environments where priorities shift.
- A bias for action, a growth mindset, and a deep passion for improving the customer experience.
- Experience with reporting tools (e.g., Databricks, Tableau, Amplitude) and translating data into recommendations.
Nice to Have
- Experience ideally in consumer tech, fintech, or financial services.
Technical Stack
- Marketing Automation: Braze, Iterable, Salesforce Marketing Cloud
- Analytics & Reporting: Databricks, Tableau, Amplitude
Benefits & Compensation
- Competitive base salary, stock options, and health benefits from Day 1
- 401(k) plan with company match
- Remote-friendly (US), flexible time off (FTO), and opportunities for growth
Work Mode
This role is remote-friendly for candidates located in the United States.
We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
