The Staff Product Marketing Manager will lead the go-to-market strategy and positioning for Impinj's portfolio of IoT products and solutions developed by its partner ecosystem. This role is central to shaping how partner-driven innovations are marketed and scaled globally, working at the intersection of technology, partners, and market strategy.
What You'll Do
- Lead the strategy and execution of product marketing initiatives across the Impinj partner ecosystem, including go-to-market planning, messaging and positioning, product launches, and partner enablement
- Partner closely with inlay, tag, reader, and solution partners to develop joint marketing initiatives that showcase how our ecosystem enables real-world enterprise deployments
- Collaborate with product management, sales, market development, and corporate marketing to drive adoption, revenue growth, and market differentiation
- Develop clear, compelling product positioning and messaging that articulates the value of Impinj-powered partner solutions to both technical and business audiences
- Drive joint go-to-market efforts with partners, aligning product launches and campaigns with broader business strategy
- Collaborate with partners to create technical marketing content, including solution briefs, webinars, and training materials
- Enable internal teams by delivering sales and field training on partner solutions, value propositions, and use cases
What We're Looking For
- 8+ years of experience in product marketing, technical marketing, product management, or business development within semiconductor, wireless, IoT, or other technology-driven industries
- Bachelor's degree or equivalent experience in engineering, technology, or related field
- Strong ability to translate complex technologies into clear business value and market positioning
- Demonstrated success driving cross-functional initiatives and influencing across product, sales, and partner teams
- Strong interpersonal skills to drive collaboration, partnership, and trusting relationships across internal and external teams
- Strong critical thinking, analytical, and problem-solving skills
- Experience delivering impactful messaging, positioning, and marketing collateral
- Excellent communication, presentation, and storytelling skills for both technical and non-technical audiences
- Willingness to travel up to 20%, including occasional international travel
Nice to Have
- Proven experience delivering go-to-market programs with a partner ecosystem that accelerated adoption of IoT products and solutions
Team & Environment
Cross-functional team working across product management, sales, market development, corporate marketing, and external partner organizations
Benefits & Compensation
- Healthcare benefits for US-based employees
- 401(k) plan with company match
- Access to merit increases
- Annual bonus eligibility
- Stock award eligibility
- Sales incentives for certain roles based on revenue or utilization
- Open paid time-off policy
- Support for remote work or onsite work with a view
- Weekly Q&A sessions with executive team
- Respect for work/life balance
The typical base pay range for this role across the US is $115,000 - $190,000. Individual base pay depends on complexity and responsibility of role, job duties, requirements, and relevant experience and skills. Stock awards are available for certain roles based on individual performance. Annual bonus and merit increases are allocated based on individual performance. Certain roles may also be eligible for sales incentives.
Work Mode
Hybrid role with locations in Seattle, WA, USA and Porto Alegre, Rio Grande do Sul, Brazil. Support for remote work or a desk with a view; open paid time-off policy with respect for work/life balance.
We are an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, sex, gender expression, sexual orientation, age, marital status, veteran status, or disability status. Reasonable accommodations are provided for individuals with disabilities during the application and employment process.
