OnePay is hiring a Product Marketing Manager to join our One@Work (Earned Wage Access) team. In this role, you will lead marketing efforts across the user lifecycle, cross-sell initiatives, and product launches. Your focus will be on building strategies to drive engagement, retention, and growth within One@Work and connecting users to the broader OnePay ecosystem.

What You'll Do

Design and execute multi-channel engagement campaigns (email, push notifications, in-app messaging) that activate and retain users throughout their lifecycle journey.
Develop and execute cross-sell strategies across our EWA, credit, and lending products.
Partner with product, engineering, design, compliance, and marketing ops to launch and scale communications.
Define communication strategy and manage execution for key initiatives, including product launches and promotional campaigns.
Work closely with external partners (e.g., Walmart) to align on marketing placements and drive adoption.
Analyze messaging performance and refine the communications framework to continually improve effectiveness and impact across customer touchpoints.
Deeply understand the customer journey and identify friction points and opportunities for value reinforcement.
Own the content and messaging strategies across lifecycle stages, aligning to brand voice and business objectives.
Track and report on KPIs and campaign effectiveness, regularly sharing performance updates and next-step recommendations.

What We're Looking For

4-7+ years of experience in product marketing, ideally in finance, fintech, or financial services.
Hands-on experience with CRM and marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud).
Strong understanding of audience segmentation, personalization, and behavioral targeting.
Proven experience developing and executing A/B tests, experiments, and iteration roadmaps.
Excellent cross-functional collaboration skills; experience working closely with Product, Analytics, Design, Legal, and Ops teams.
Ability to think both strategically and tactically, comfortable owning big ideas and rolling up your sleeves to execute.
Ability to operate in the gray, navigate ambiguity, make informed decisions without perfect information, and adapt quickly as strategies evolve.
Bring structure to open-ended problems and thrive in fast-paced environments where priorities shift.
A bias for action, a growth mindset, and a deep passion for improving the customer experience.
Experience with reporting tools and SQL (e.g., Databricks, Tableau, Amplitude) and translating data into recommendations.
Drive and proactivity.

Nice to Have

Experience in early wage access is helpful but not required.

Technical Stack

Braze, Iterable, Salesforce Marketing Cloud
Databricks, Tableau, Amplitude
SQL

Team & Environment

You will be part of the One@Work (Earned Wage Access) team.

Benefits & Compensation

Competitive base salary, stock options, and health benefits from Day 1
401(k) plan with company match
Remote-friendly (US), flexible time off (FTO), and opportunities for growth
A high-growth, mission-driven, inclusive culture where your work has real impact

Work Mode

This position is remote-friendly for candidates based in the US.

We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.