Electric is looking for a Product Marketing Manager to lead the strategy and execution for our product marketing initiatives and partner go-to-market programs. This role collaborates cross-functionally with Customer Success, Sales, and Partner teams to create compelling marketing materials, drive partner adoption, and accelerate revenue growth.
What You'll Do
- Lead cross-functional marketing initiatives through agile project management, ensuring campaigns align with business objectives.
- Work closely with Product, Sales, and Partner teams to translate product capabilities into compelling positioning and messaging.
- Foster a data-driven marketing culture, leveraging competitive analysis and customer feedback to inform strategies.
- Use quantitative and qualitative data to prioritize initiatives and measure campaign effectiveness.
- Collaborate with cross-functional teams to drive product adoption and implement seamless partner marketing programs.
- Develop marketing materials that clearly communicate value propositions, including one-pagers, sell sheets, and partner pitch decks.
- Create and execute product nurture campaigns to drive partner customer adoption and platform engagement.
- Define detailed campaign briefs, content requirements, and success metrics with design, sales enablement, and analytics teams.
- Manage the full marketing campaign lifecycle from ideation to execution and optimization.
- Represent the company at partner events, trade shows, and industry conferences to build relationships.
What We're Looking For
- 3+ years of experience in a product marketing role in a SaaS or tech company.
- Experience with partner marketing, channel programs, and creating marketing materials for technical products.
- Strong analytical and problem-solving skills, with ability to leverage marketing data and understand partner ecosystems.
- Excellent communication, written, and presentation skills, with ability to create compelling content.
- Proven experience leading cross-functional marketing initiatives and partner programs.
- Strong project management skills, with experience in agile marketing methodologies.
- Technical proficiency with marketing automation platforms and CRM systems like HubSpot and Salesforce.
Nice to Have
- Experience with partner portal technologies.
Technical Stack
- HubSpot
- Salesforce
Team & Environment
You will collaborate cross-functionally with Customer Success, Sales, Partner, Product, and Design teams.
Benefits & Compensation
- Flexible and generous PTO
- Mental Wellness Days
- Volunteer Days
- Medical, Vision, Dental, and Orthadontia Coverage
- 401k
- ESOP (Employee Stock Option Program)
- Kindbody Membership for Family Planning
- Pre-taxed Commuter Benefits
- Generous Parental Leave
- Paid medical, family, and military leave
- Short and Long Term Disability
- Employee Assistance Programs
- Life Insurance funded by Electric
- Training and career growth
- Awesome team building events
Work Mode
This is a hybrid role open to candidates in Arizona, California, Colorado, Connecticut, Florida, Georgia, Maine, Maryland, Massachusetts, Michigan, Minnesota, Nebraska, New Jersey, New York, North Carolina, Oklahoma, Oregon, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, and Wisconsin.
We are an equal opportunity employer. We are proud to foster a workplace free from discrimination and strongly believe that diversity of experience, perspectives, and background leads to a better environment for our employees and a better product for our users. Electric does not discriminate on the basis of sex, race, gender identity, disability, age, sexual orientation, religion, national origin, veteran status, or any other protected status.
