Schneider Innovations is hiring a Product Marketing Manager to own product- and category-level market judgment for assigned product areas. This mid-level role operates at the front end of the New Product Development process, focusing on making clear, defensible decisions about what products to build and how to position them.
What You'll Do
- Own market and category-level understanding for assigned product areas across the product lifecycle.
- Conduct market research, competitive analysis, and user insight synthesis to evaluate new product opportunities.
- Support early-stage product definition by clarifying target customers, core use cases, value propositions, and positioning logic.
- Provide clear, evidence-based go / no-go recommendations during product selection and definition stages.
- Define product positioning, key selling points, and differentiation prior to development commitment.
- Establish pricing logic and commercial positioning rationale in partnership with cross-functional teams.
- Translate product and technical concepts into clear, market-relevant language for cross-functional alignment.
- Create and maintain core product marketing deliverables like market requirement summaries and positioning frameworks.
- Collaborate with Marketing, Sales, and E-commerce Operations on go-to-market direction and success metrics.
- Partner with Product Development, R&D, Supply Chain, and Quality teams to validate feasibility and execution constraints.
- Support product launch planning by contributing market judgment and trade-off recommendations.
- Review post-launch performance to evaluate positioning effectiveness and early lifecycle signals.
- Translate post-launch learnings into recommendations for product iteration or future development.
- Escalate initiatives when scope, complexity, or investment risk exceeds defined decision thresholds.
What We're Looking For
- Bachelor’s degree or above in Business, Marketing, Engineering, Economics, or a related field (or equivalent practical experience).
- 3–6 years of experience in Product Marketing, Product Management, Category Management, or closely related roles.
- Experience with consumer products, medical consumables, PPE, health & safety products, or comparable categories.
- Demonstrated ability to analyze markets, assess differentiation, and form clear product judgments.
- Fluency in written and spoken Chinese (Mandarin) is required for communication with China-based teams.
Nice to Have
- Experience building repeatable AI-assisted workflows to improve research depth, speed, and decision quality.
Technical Stack
- AI-powered tools for market research, competitive analysis, and insight synthesis.
Team & Environment
You will work closely with China-based product, operations, and supply-chain teams. The role involves regular collaboration with Marketing, Sales, E-commerce Operations, Product Development, R&D, Supply Chain, and Quality teams. Our culture values early clarity over late correction, using market insight to inform decisions quickly. Cross-functional collaboration is built on clear ownership and fast feedback, favoring learning speed and signal quality over excessive process.
Benefits & Compensation
- Competitive, market-aligned base salary based on experience and scope.
- Performance-based bonus tied to product and portfolio impact.
- Comprehensive health, dental, and vision insurance.
- 401(k) with employer match.
- Tenure-based PTO and holidays.
- Employee discounts on company products.
- Potential business travel opportunities to China and Asia regions.
- Visa sponsorship opportunities, including H-1B and employment-based Green Card sponsorship, for qualified candidates.
