Schneider Innovations is looking for a Product Marketing Analyst, an early-career role designed for individuals who want to grow their understanding of how marketing connects with product development and launches. You'll gain exposure to different parts of the product and marketing lifecycle, using advanced AI and data analysis tools to extract insights from complex data sources and turn these insights into actionable product and marketing strategies.
What You'll Do
- Conduct AI-assisted research on consumer behavior, competitors, and market trends using structured and unstructured data.
- Identify unmet user needs, white-space opportunities, and emerging product categories.
- Generate reports, dashboards, and executive briefs that translate findings into actionable insights.
- Perform cost, ROI, and pricing analyses to support product feasibility studies.
- Define product value propositions, key differentiators, and buyer personas based on data-driven insights.
- Develop messaging frameworks that align product benefits with customer pain points.
- Collaborate with design teams to translate positioning into packaging, visuals, and storytelling.
- Ensure claims and content are compliant, credible, and compelling.
- Support GTM strategies for new product launches and category expansions.
- Create sales enablement materials, one-pagers, and product training decks for internal and external stakeholders.
- Work with marketing, sales, and operations to coordinate product rollout timelines, pricing strategy, and inventory planning.
- Track and report launch performance (sell-in / sell-through/customer engagement).
- Monitor customer feedback, online reviews, and sales data; use AI tools to extract actionable insights.
- Recommend product or packaging improvements based on user sentiment and performance trends.
- Maintain and continuously refine category playbooks and best practices for future launches.
- Manage multiple concurrent projects with clear prioritization and accountability.
- Establish workflows for research, content generation, and cross-team collaboration using tools.
- Contribute to building Schneider Innovations’ internal AI Product Lab methodology and templates.
What We're Looking For
- Early-career professional (0–3 years experience) with a strong interest in product marketing, branding, and data-informed decision making.
- Bachelor’s degree in Marketing, Business Analytics, or related field.
- Deep curiosity and proven ability to learn fast — you thrive on solving ambiguous problems with data and logic.
- Strong analytical and business judgment skills; able to connect numbers to strategic decisions.
- Genuine enthusiasm for turning analytical insights and creative ideas into successful real-world products — with a strong sense of ownership, initiative, and pride in the results.
- Hands-on familiarity with AI tools such as ChatGPT (GPT-5), Google AI Studio, Claude, CoPilot, and visual generation tools like Sora, Veo, Nano Banana, GenSpark, or FreePik.
- Excellent written and verbal communication; capable of writing clear and persuasive product messaging.
- Strong project management, organization, and prioritization skills.
- English required.
Nice to Have
- Master’s degree preferred.
- Mandarin proficiency is a plus.
- Any experience with parts of the product lifecycle — such as product research, launch coordination, campaign planning, or packaging — is a plus.
- Experience in data visualization (Power BI, Tableau) or GPT-based data analysis.
- Any hands-on experience with parts of the product lifecycle — such as product research, launch coordination, campaign planning, or packaging development — is a strong plus.
- Understanding of unit economics, cost structures, or ROI modeling.
- Familiarity with e-commerce or healthcare products is a plus.
- Basic understanding of product lifecycle management and marketing funnels.
Technical Stack
- ChatGPT (GPT-5)
- Google AI Studio
- Claude
- CoPilot
- Sora 2
- Veo 3
- Nano Banana
- GenSpark
- FreePik
Benefits & Compensation
- Compensation: $54,000–$63,000
- Performance-based bonus opportunities.
- Health, dental, and vision insurance.
- 401(k) with employer match.
- Employee discount on company products.
Schneider Innovations is an equal opportunity employer.
