Chevron Federal Credit Union is looking for an AVP, Product Manager – Deposit Solutions to be the strategic force behind member deposit growth and engagement. In this role, you will own the full deposit product lifecycle, from campaign strategy and product innovation through marketing execution and performance optimization, directly driving member balance growth and credit union profitability.
What You'll Do
- Translate executive-level deposit strategy into detailed operational execution plans and roadmaps.
- Design and execute a year-round deposit campaign strategy, including CD promotions, seasonal campaigns, and checking/savings offers.
- Own the deposit promotional calendar, offer design, multi-channel execution, and performance optimization.
- Advise on pricing strategy in partnership with Finance and ALCO.
- Serve as the organization’s subject matter expert on deposit products with hands-on technical capability.
- Lead new deposit product development and product refresh initiatives from concept through launch.
- Develop and optimize member lifecycle marketing journeys to increase direct deposit adoption and checking product penetration.
- Drive checking account penetration and primary account status through strategic initiatives.
- Drive product enhancement for debit cards and debit card adoption.
- Own measurable outcomes for all deposit product initiatives, taking a player-coach approach.
- Monitor and optimize deposit portfolio health, campaign performance, and member behaviors.
- Analyze deposit mix, attrition patterns, and pricing effectiveness to develop retention programs.
- Lead the Deposit Steering Committee by setting agendas, driving decisions, and tracking actions.
- Identify and execute compliant, member-friendly non-interest income opportunities.
- Communicate clearly and concisely with executive-level stakeholders and cross-functional teams.
- Escalate blockers, risks, and issues appropriately and in a timely manner.
- Provide developmental coaching and timely, constructive feedback to direct reports or project team members.
What We're Looking For
- Bachelor’s degree in Marketing, Business, Finance, or a related field.
- 8+ years of product management or product marketing experience in financial services.
- Proven track record of driving measurable growth through marketing campaigns and product innovations.
- Deep, hands-on understanding of deposit products, pricing strategies, and regulatory requirements (Reg E, Reg DD, fee disclosures).
- Experience leading cross-functional initiatives and influencing stakeholders without direct authority.
- Strong analytical skills plus customer journey orchestration.
- Strategic thinking balanced with tactical, hands-on execution and attention to detail.
- Knowledge of research methodologies, experimentation frameworks, and test-and-learn approaches.
- Understanding of digital banking ecosystems, mobile app engagement, and digital wallet adoption strategies.
- Excellent presentation and communication skills for executive-level stakeholders and cross-functional teams.
- Project management capabilities with the ability to manage multiple concurrent initiatives.
- Ability to write and speak effectively in English using correct spelling and grammar.
- Basic math skills including the ability to compute rates, ratios, and percentages using a 10-key.
- Proficient in the use of basic applications in a Windows-based environment, including Outlook, Word, and Excel. Moderate keyboard skills at 40 wpm.
- Excellent customer service skills.
- Ability to learn quickly and adapt to change; ability to quickly learn specialized applications and systems.
- Initiative and self-direction.
- Ability to effectively communicate and collaborate with people at all levels.
- Sound problem-solving and decision-making ability, including the ability to prioritize.
Nice to Have
- Credit union or community banking experience.
- Experience with deposit products.
Benefits & Compensation
- Bonus/incentives for all regular employees.
- 401(k) with an 8% company contribution.
- Medical, dental, and vision insurance for employees and dependents paid at 80%.
- PTO and paid sabbaticals.
- Tuition reimbursement.
- Compensation range depends on location (Zone): $102,176.00 - $140,492.00 (Zone 1), $92,980.16 - $127,847.72 (Zone 2), $85,827.84 - $118,013.28 (Zone 3), $81,740.80 - $112,393.60 (Zone 4).
Work Mode
This is a remote position.
Chevron Federal Credit Union (CFCU) is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, veteran status, disability, sexual orientation, gender identity, or any other protected status.
