Dandy is looking for a Principal Product Marketer to lead the full go-to-market strategy for its branded hardware products. You will translate customer needs into strategies that bring innovative products to market and ensure their enduring success.
What You'll Do
- Define and lead our end-to-end GTM strategy for new hardware products from concept through launch and ongoing adoption.
- Partner with Product and Hardware teams to translate deep customer insights into compelling products and features that drive differentiation.
- Own product positioning, messaging, and value propositions that cut through noise in competitive markets.
- Drive coordinated launch execution across GTM teams, aligned cross-functionally to Product, Engineering, and Hardware.
- Define success metrics, track performance, and optimize future GTM efforts based on ongoing learnings.
- Partner with Creative to ensure every customer touchpoint, from digital advertising to product packaging, tells a compelling brand story.
- Partner with Demand Gen and Creative to create memorable campaigns that generate awareness, excitement, and pipeline.
What We're Looking For
- A minimum of 8 years of professional experience.
- At least 4 years in product marketing.
- A demonstrated track record of crafting compelling product positioning and messaging.
- Excellent written and verbal communication skills; ability to take complex concepts and distill them into simple and compelling narratives.
- Ability to communicate a clear strategy, drive concrete deliverables, and motivate cross-functional team members with different focus areas.
- A proven track record in a fast-paced environment, with the ability to drive clarity and decisions, plus the organizational skills to manage multiple projects with tight deadlines effectively.
Team & Environment
This role sits at the intersection of hardware, software, R&D, and commercial teams.
Benefits & Compensation
- Healthcare
- Dental
- Mental health support
- Parental planning resources
- Retirement savings options
- Generous paid time off
Dandy is proud to be an equal-opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, disability, protected veteran status, citizenship or immigration status, or any other legally protected characteristics.
