Lago is seeking a detail-oriented and execution-focused PPC Specialist to join our team. In this hands-on role, you will support campaign execution and optimization across Google Ads accounts, focusing on building campaigns, managing search terms, implementing negatives, and supporting ongoing performance improvements.
What You'll Do
- Build and launch search, display, and performance campaigns.
- Structure campaigns based on strategy and account needs.
- Implement keyword targeting and match types.
- Upload and manage ad creatives and extensions.
- Conduct ongoing campaign optimizations.
- Adjust bids, budgets, and targeting based on performance.
- Identify opportunities to improve CTR, CPC, and conversions.
- Monitor pacing and performance trends.
- Perform regular search term analysis.
- Identify irrelevant traffic and add negative keywords.
- Refine keyword targeting to improve efficiency.
- Maintain clean and scalable keyword structures.
- Support performance reporting and analysis.
- Flag performance changes and anomalies.
- Collaborate with senior team members on insights.
- Ensure data accuracy across platforms.
What We're Looking For
- Detail-oriented and execution-focused.
- Comfortable working inside Google Ads daily.
- Strong analytical thinking and attention to detail.
- Speed of execution.
Technical Stack
- Google Ads
Work Mode
This is a global position open to candidates based in LATAM.
