Lago is looking for a Performance Marketing Manager to own the strategy, execution, and optimization of paid media for our DTC business. You'll be responsible for driving profitable customer acquisition and lifetime value through disciplined, data-driven campaigns.
What You'll Do
- Build and execute a full-funnel paid media strategy aligned to revenue and margin goals.
- Manage forecasting, pacing, and daily optimizations to hit CAC, ROAS, and payback targets across portfolios and geographies.
- Own account structure, bidding, audience strategy, and budget allocation; stand up experiments (A/B, incrementality) and scale winners.
- Lead creative testing loops (hooks, formats, landing pages); brief and iterate with the creative team to improve CTR/CVR and CPA.
- Oversee product feed health and merchandising (GMC, feed rules, promotions, PDP/LP hygiene).
- Implement rigorous measurement (GA4, platform data, MMM/MTA signals where available) and maintain clean tracking via GTM/pixels/conversions APIs.
- Build weekly and monthly performance reporting with actionable insights; communicate tests, results, and next steps to stakeholders.
- Partner with Lifecycle/CRO teams to align paid acquisition with onsite conversion, retention, and LTV growth.
- Monitor competition, auctions, and platform changes; proactively identify new channels or betas to test.
- Manage agencies or freelancers as needed; enforce best practices and performance SLAs.
What We're Looking For
- Expert hands-on proficiency with Google Ads (Search, Shopping/Performance Max) and Meta Ads.
- Solid command of GA4, Google Tag Manager, conversion tracking, and attribution basics.
- Advanced Excel/Sheets skills for analysis and modeling.
- A strong quantitative mindset: comfortable with CAC/ROAS/payback math and experimentation frameworks.
- Experience managing sizable budgets with disciplined forecasting and pacing.
- Clear, concise communication skills and the ability to turn data into decisions.
- An organized, detail-oriented approach with the ability to prioritize in a fast-moving environment.
Nice to Have
- 5+ years in performance marketing for DTC/eCommerce brands, with ownership of seven-figure annual budgets.
- Demonstrated success scaling Search/Shopping and Paid Social while improving efficiency.
- Experience with landing page testing/CRO and collaborating tightly with creative teams.
- Familiarity with additional channels (YouTube, TikTok, Reddit Ads), server-side conversions, and feed management tools.
- Familiarity with BI tools like Looker or Tableau.
- Experience with SQL, marketing mix modeling, media incrementality studies, or subscription/LTV-driven businesses.
Technical Stack
- Google Ads, Meta Ads
- GA4, Google Tag Manager
- Excel/Sheets
- Looker/Tableau, SQL
Benefits & Compensation
- Remote work from anywhere.
- Growth opportunities to shape your role.
- An innovative culture passionate about leveraging data.
- Compensation: $8 - $12 per hour | $1,280 - $1,920 per month (Open to negotiation based on experience).
Work Mode
This is a fully remote, global position.
Lago is an equal opportunity employer.
