The Global Talent Co. is seeking a Performance Marketing Manager to take full ownership of paid acquisition strategy and execution for a fast-growing health & wellness company. This senior role is crucial for driving revenue growth through creative testing, campaign optimization, and budget management.
What You'll Do
- Lead creative testing: briefing, asset direction, and iterative testing to identify scalable ideas.
- Manage end-to-end campaign execution across Meta Ads and Google Ads, with a primary focus on Meta.
- Continuously optimize for ROAS, CPA, CTR, and other KPIs, scaling campaigns that deliver results.
- Collaborate with creative and product teams to produce high-performing ad assets.
- Implement A/B testing strategies across targeting, creatives, and landing pages.
- Monitor industry trends and platform updates to innovate and stay ahead of competitors.
- Manage and report on budgets effectively, ensuring efficient spend allocation.
- Provide transparent performance insights and recommendations to stakeholders.
What We're Looking For
- 5+ years of hands-on performance marketing experience.
- Proven track record of scaling Meta Ads profitably at significant budgets.
- Strong experience managing performance campaigns for European brands or in highly competitive markets.
- Deep knowledge of creative testing, audience segmentation, and growth optimization.
- Hands-on expertise in Meta Ads Manager and Google Ads.
- Data-driven mindset with proficiency in Google Analytics, Looker Studio, and Excel (or equivalent).
- Strategic operator: decisive, fast-moving, and results-oriented.
- Excellent communication skills, able to work cross-functionally with creative and product teams.
- Availability to work 20 hours per week, aligned with CET.
Nice to Have
- Experience with TikTok Ads.
- Experience with DTC / e-commerce brands.
Technical Stack
- Meta Ads Manager
- Google Ads
- Google Analytics
- Looker Studio
- Excel
Team & Environment
You will collaborate cross-functionally with creative and product teams.
Benefits & Compensation
- Stable employment
- Competitive compensation
- Career growth
- Access to a community of 25k+ like-minded marketing professionals
Work Mode
This is a remote position for candidates based in South Africa.
The Global Talent Co. believes everyone deserves equal access to opportunities, regardless of the country they are born in.
