Wati.io is hiring a Performance Marketing Growth Lead to architect our global paid acquisition engine as we scale to our next growth milestone. You will own the full-funnel paid growth strategy, leveraging automation, AI-driven optimization, and advanced attribution to drive qualified pipeline and efficient Customer Acquisition Cost (CAC) across global markets.
What You'll Do
- Deploy significant capital across Google, Meta, LinkedIn, and emerging AI ecosystems with clear revenue logic, target pipeline metrics, and payback periods.
- Evolve the channel mix aggressively based on marginal CAC and incremental lift, breaking reliance on single channels.
- Own the full system from Channel to Activation to Pipeline to Revenue.
- Design campaigns across the entire buyer journey and partner with Sales and RevOps to ensure leads convert to Annual Recurring Revenue (ARR).
- Target higher-value, AI-ready segments (Mid-Market/Enterprise) that drive higher Average Contract Value (ACV) and expansion.
- Build a high-velocity experimentation engine using AI-assisted creative iteration for copy, hooks, and localization.
- Launch quickly, iterate weekly, kill quickly if it doesn't work, and scale aggressively if it does.
- Partner with Analytics to build a robust attribution framework using GA4, HubSpot, and ad platforms.
- Provide visibility on Channel to Revenue conversion, CAC by region and segment, cohort performance, and payback periods.
- Hire, mentor, and scale a small, high-accountability team of performance specialists.
What We're Looking For
- Proven track record of managing large B2B SaaS paid budgets where success was measured by closed-won ARR.
- Deep expertise in Google Ads, LinkedIn Ads, Meta, and automation-driven campaign management including smart bidding and conversion APIs.
- Exceptional analytical capability across GA4, HubSpot, and direct ad platforms, with the ability to build and defend a cohort analysis.
- Experience building structured, high-velocity experimentation and testing programs.
- Proven ability to lead a high-performance team with weekly review loops and strict decision deadlines.
Technical Stack
- Google Ads
- LinkedIn Ads
- Meta Ads
- GA4
- HubSpot
Team & Environment
You will hire, mentor, and scale a small, high-accountability team of performance specialists. You'll work closely with Sales, Regional Marketing, Brand, and RevOps teams.
Work Mode
This role operates in a global work mode.
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