CrowdStrike is looking for a Partner Marketing Manager, Distribution to be the key marketing liaison for our Americas distribution partners. In this remote role, you will lead co-marketing and enablement initiatives, developing integrated strategies that align with distributor business plans and sales targets.
What You'll Do
- Develop and execute integrated marketing strategies that align with distributor business plans, sales targets, and geographic priorities.
- Partner with distributor marketing teams to co-develop joint marketing plans, integrating MDF, co-branding, lead generation, and event participation.
- Champion the brand and messaging across the distribution network to ensure consistency and relevance to local markets.
- Build trust-based relationships with key distribution partners and their extended reseller networks.
- Design scalable enablement assets (playbooks, campaign-in-a-box kits, toolkits) that empower distributors to market and sell effectively.
- Support distributor onboarding with marketing training, playbooks, and access to relevant materials and tools.
- Launch and manage co-marketing campaigns that drive reseller recruitment, product awareness, and channel sales acceleration.
- Collaborate with sales and channel teams to align programs with revenue goals and territory needs.
- Support participation in distributor events, roadshows, and partner conferences.
- Define KPIs for distribution marketing programs and analyze campaign performance to assess ROI and recommend improvements.
- Track MDF usage and ensure timely, accurate reporting to both internal stakeholders and partners.
- Regularly audit partner content, program adoption, and participation to identify gaps and opportunities.
What We're Looking For
- Bachelor’s degree in Marketing, Business, or a related field.
- 8+ years of experience in distribution/channel marketing, preferably in IT, cybersecurity, networking, or enterprise hardware/software.
- Strong understanding of two-tier distribution, including the dynamics between vendors, distributors, and downstream resellers or VARs.
- Proven experience managing joint marketing efforts, MDF funds, and partner go-to-market strategies.
- Excellent relationship-building skills, with the ability to influence distributor stakeholders and field teams.
- Skilled in project management, cross-functional collaboration, and marketing automation tools.
- Travel up to 15% of the time within North America.
Nice to Have
- MBA a plus.
- Knowledge of key distribution players and platforms (e.g., TD SYNNEX, Arrow, etc).
- Experience supporting distributor-led demand gen, digital campaigns, and territory-specific activations.
- Familiarity with PRM (Partner Relationship Management) systems and digital asset portals.
- Strong analytical skills and proficiency in CRM/reporting tools (e.g., Salesforce, Tableau, Excel).
Benefits & Compensation
- Remote-friendly and flexible work culture.
- Market leader in compensation and equity awards.
- Comprehensive physical and mental wellness programs.
- Competitive vacation and holidays for recharge.
- Paid parental and adoption leaves.
- Professional development opportunities for all employees regardless of level or role.
- Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections.
- Vibrant office culture with world class amenities.
- Great Place to Work Certified™ across the globe.
- Compensation includes variable/incentive compensation, equity, and benefits.
Work Mode
This is a remote position open to candidates in North America.
CrowdStrike is proud to be an equal opportunity employer. We are committed to fostering a culture of belonging where everyone is valued for who they are and empowered to succeed. We support veterans and individuals with disabilities through our affirmative action program.
