TwelveLabs is hiring a Partner Marketing Manager to join our growing GTM team. This role is responsible for bringing our partner marketing programs to life—from executing campaigns to creating content and coordinating events that drive awareness, adoption, and pipeline.
What You'll Do
- Execute partner marketing campaigns and programs that drive awareness, adoption, and pipeline in collaboration with technology partners, resellers, and system integrators.
- Develop co-branded and partner-related content, including solution briefs, case studies, one-pagers, pitch decks, blog posts, and email copy.
- Coordinate partner communications, including newsletters, event updates, and partner onboarding materials.
- Support partner event marketing by managing logistics, timelines, and deliverables for partner-hosted or co-sponsored events.
- Help operationalize the partner ecosystem program, supporting enablement materials and partner portal content.
- Track campaign and content performance, reporting results to internal stakeholders and recommending optimizations.
What We're Looking For
- 3–5 years of experience in partner marketing, channel marketing, demand generation, or product marketing—preferably in a B2B tech or SaaS environment.
- Proven ability to execute end-to-end campaigns with or through partners.
- Strong content creation and editing skills, especially with customer-facing or co-branded marketing assets.
- Detail-oriented project management skills—keeping partners and internal teams aligned and on schedule.
- Familiarity with CRM, marketing automation tools like HubSpot, and possibly partner portals or PRMs.
- A bias for action in fast-paced environments; thrives in a startup setting, adapts quickly to changing priorities, and is resourceful.
- Excellent written and verbal communication skills.
Nice to Have
- Domain knowledge in AI or developer technologies.
- Experience working with cloud partners (e.g. AWS, GCP, Azure), ISVs, or hardware vendors (e.g. NVIDIA) to craft co-marketing stories.
- Comfort working with design and content vendors to deliver campaigns or collateral.
Technical Stack
- CRM, HubSpot
Team & Environment
You will be part of the growing GTM team and report to the Partner Marketing lead.
Benefits & Compensation
- An open and inclusive culture and work environment.
- Work closely with a collaborative, mission-driven team on advanced AI technology.
- Full health, dental, and vision benefits.
- Extremely flexible PTO and parental leave policy; office closed the week of Christmas and New Years.
- VISA support where applicable.
Work Mode
This is a global role with locations in San Francisco and Seoul.
TwelveLabs is a global company that values the uniqueness of each person’s journey. We value differences in cultural, educational, and life experiences to constantly challenge the status quo. We look for individuals motivated by our mission and eager to make an impact.
