Abe The Agency is hiring a Paid Social Strategist (Remote Canada) - Future Opening

Abe is looking for a Paid Social Strategist (Account Strategist, LinkedIn Advertising) to join our social media team. This role is crucial for developing high-performing LinkedIn strategies for B2B businesses using our Customer Generation methodology. You'll work directly with mid-market and enterprise clients as a key point of contact.

What You’ll Do

• Oversee and lead a collection of Social Media accounts.
• Serve as direct support to client contacts.
• Conduct weekly communication with vendors or operational partners to ensure task alignment and quality.
• Build quarterly strategies for clients.
• Create, maintain, and optimize budgets for paid media campaigns.
• Deeply understand client positioning and unique value propositions.
• Confirm lead routing accuracy within a CRM.
• Be responsible for personal productivity and utilization.
• Work with the Associate Director to ensure internal and client goals are achieved.
• Understand the value of Programmatic campaigns.
• Drive cross-sells, upsells, and referrals via client relationships.
• Execute and optimize LinkedIn advertising campaigns, including ad copywriting, TAM development, and targeting.

What We’re Looking For

• 2+ years experience at a performance or digital marketing agency, with hands-on B2B client support.
• Deep expertise in paid social advertising campaigns, specifically LinkedIn Ads.
• Understanding of LinkedIn Ad Units such as conversation ads, document ads, and CTV.
• Proficiency with advertising platforms like LinkedIn Campaign Manager, Zoominfo, and 6Sense.
• Strong understanding of Paid principles: keyword research, ad copywriting, bid management, and optimization.
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, or Excel.
• Ability to drive results and measure via OCT.
• Experience with audience segmentation by tier, job title, etc.
• Proven success with mid-market or enterprise accounts.
• Ability to translate strategy and tell stories with data.
• Ability to organize, prioritize, and manage multiple projects.
• Willingness to travel to visit clients approximately once per year, per client.

Nice to Have

• Equal parts competitive and curious; a true problem solver.
• Live on the cutting edge of the industry, seeking opportunities to grow and share.
• Quality-obsessed.

Technical Stack

• LinkedIn Campaign Manager
• Zoominfo
• 6Sense
• Google Analytics
• GA4
• Excel

Team & Environment

You will be part of the social media team, reporting to an Associate Director.

Benefits & Compensation

• Medical, dental, vision, disability, and life insurance for you and your family, including a 100% employer-paid plan for you and a 50% employer contribution for dependents.
• Mental health support: Access to certified therapists via Spring Health and Headspace membership.
• Physical health support: Physical therapy via Omada, fertility support via Carrott, Aaptiv virtual workouts, complimentary One Medical membership.
• Time Off: Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed Dec 24-Jan 1), Paid Parental Leave.
• Financial: Traditional and Roth 401(k) with a 3% company match.
• Bonus: Annual bonus based on tenure, scaling over time.

Work Mode

This is a remote position open to candidates based in Canada.

At Abe, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.