As the Paid Social Lead, you will shape and execute performance-driven social advertising strategies across Meta, TikTok, and Pinterest. Reporting to the Sr. Growth Marketing Manager, you’ll be responsible for end-to-end campaign management—from planning and deployment to scaling—while ensuring strict adherence to cost-per-acquisition benchmarks.
Key Responsibilities
- Oversee daily operations and long-term scaling of paid social campaigns across major platforms
- Deploy AI-powered workflows to accelerate creative development, copy generation, and performance forecasting
- Collaborate with brand and content teams to produce concise, values-aligned ad content
- Lead iterative testing of video hooks, re-hooks, and calls to action to improve conversion rates
- Manage a multi-million dollar annual media budget, allocating spend efficiently across regions to meet weekly growth KPIs
- Use attribution systems to monitor blended ROAS and base decisions on cohort-based retention metrics
- Monitor emerging trends in social advertising and advise leadership on strategic shifts
Qualifications
- Minimum of 5 years in performance marketing, with proven success managing high-spend campaigns for DTC brands
- Hands-on experience integrating AI into marketing processes—such as creative testing, sentiment analysis, or automation
- Advanced proficiency in Meta Ads Manager and TikTok Ads Manager
- Solid grasp of customer lifetime value, churn, and acquisition cost dynamics
- Experience with Google Analytics, pixel implementation, and structured A/B testing
- Eligible to work legally in Canada
Preferred Background
- Experience expanding brands into new markets
- Background in food & beverage, grocery, or subscription models
- Familiarity with Quebec’s market and French-language advertising
Technology Stack
You’ll work with Meta Ads Manager, TikTok Ads Manager, Pinterest, Google Analytics, pixel tracking systems, AI-driven creative testing platforms, copy generation tools, predictive modeling software, and attribution solutions.
Benefits & Work Environment
- Annual bonus eligibility
- Health coverage available after 6 months
- RRSP and pension options after 12 months
- Complimentary grocery program
- 20 days paid time off annually
- Fully remote role within Canada, with flexible scheduling
- Clear pathways for professional advancement
Company Values
This is a mission-focused organization committed to increasing access to affordable, fresh produce. The team prioritizes sustainability, supports local agriculture, reduces food waste, and contributes to communities facing food insecurity. With a culture rooted in innovation, data fluency, and creative problem-solving, the company is building a more equitable and environmentally responsible food system.
