LawnStarter is hiring a Paid Search Marketing Manager to lead high-scale SEM programs across Google Ads, Bing Ads, and Local Services Ads (LSA) for our rapidly growing multi-location business. You will own strategy and execution, turning analysis into performance gains through rigorous testing, optimization, and data-driven decisions as we transform the $100B+ outdoor home services industry.
What You'll Do
- Manage and optimize large-scale, complex SEM campaigns across Google Ads, Bing Ads, Meta Ads, and other search platforms.
- Activate, optimize, and manage Local Services Ads (LSA) efficiently at scale.
- Monitor and analyze campaign performance, adjusting bids, budgets, and ad copy to maximize ROI.
- Continuously test and refine ad creatives, landing pages, and audience/location targeting.
- Leverage Google Analytics and other tools to track KPIs and generate actionable insights.
- Summarize KPIs against targets and provide actionable optimization recommendations.
- Conduct deep-dive analysis on customer behavior, keyword trends, and the competitive landscape.
- Develop and maintain dashboards to track performance, efficiency, and spend.
- Research and identify new keyword opportunities to expand reach.
- Implement audience segmentation strategies to improve targeting and efficiency.
- Manage negative keyword lists and refine match types.
- Execute campaign type strategies for maximum conversion contribution at target CPA.
- Allocate and manage budgets efficiently to maximize conversions while maintaining profitability.
- Utilize automated bidding strategies and manual adjustments to improve ad performance.
- Work closely with product, engineering, and content teams to align ad messaging with user intent.
- Partner with developers to implement tracking solutions and troubleshoot conversion tracking.
- Provide insights and recommendations to senior leadership to guide marketing strategy.
What We're Looking For
- 3-7+ years of hands-on experience managing Google Ads and Bing Ads campaigns, preferably in fast-paced eCommerce or B2C lead generation.
- Strong proficiency in Google Ads Editor, Google Analytics (GA4), and other BI tools.
- Experience with large-scale search, display, retargeting, video, and local services campaigns.
- Understanding of auction dynamics, quality score, and smart bidding strategies.
- Advanced skills in Excel/Google Sheets (pivot tables, vlookups, data visualization).
- Ability to analyze and interpret large datasets to make data-driven decisions.
- Proven ability to execute A/B tests and iterate on learnings.
- Strong grasp of conversion rate optimization (CRO) and landing page best practices.
- Ability to adapt strategies based on competitive trends and seasonality.
- Strong attention to detail and ability to manage multiple projects simultaneously.
- Comfortable working in a fast-paced, remote-first environment.
- Passion for SEM and digital marketing, with a test-and-learn mindset.
- Willing to accept challenges and be a pro-active problem solver.
Nice to Have
- Familiarity with SQL and scripting (Python or Google Ads scripts).
- Experience with tag management through GTM, Segment, or other platforms.
Technical Stack
- Google Ads, Bing Ads, Google Analytics (GA4), Google Ads Editor
- Excel/Google Sheets, SQL, Python, Google Ads scripts
- Google Tag Manager (GTM), Segment
Team & Environment
You will be an integral part of the marketing team, working collaboratively in a results-focused, test-and-learn environment.
Benefits & Compensation
- Compensation: $90k to $125k USD annually
- Medical, dental, and vision healthcare benefits
- Unlimited PTO
Work Mode
This is a fully remote position; you can work from anywhere you want.
LawnStarter provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.
