Scale Army is looking for a Paid Media Marketer to develop, manage, and optimize paid advertising campaigns for clients, primarily on Google Ads and Facebook platforms.
What You'll Do
- Develop and implement strategies for paid media campaigns to meet business objectives and KPIs.
- Collaborate with the account manager to ensure paid media strategies align with overall marketing goals.
- Plan, create, and manage Google Ads and Facebook Ads paid advertising campaigns.
- Monitor and adjust budgets for paid campaigns to maximize ROI and ensure effective spend allocation.
- Craft compelling ad copy and create images/videos that align with campaign goals and client brand.
- Continuously optimize ad creatives, targeting, bidding strategies, and landing pages to improve performance.
- Analyze campaign performance using key metrics like CTR, CPC, CPA, ROAS, and conversion rates.
- Provide regular performance reports and insights, identifying trends and recommending adjustments.
- Conduct thorough audience research to define target segments and create highly targeted ad campaigns.
- Leverage data and insights to refine audience targeting across both platforms.
- Conduct A/B tests on ad creative, targeting options, and bidding strategies to optimize results.
- Manage bids and budgets to ensure campaigns stay within financial limits while delivering maximum impact.
- Stay updated on digital advertising trends, industry best practices, and conduct competitor analysis.
- Collaborate with other marketing team members to ensure a cohesive approach across all digital channels.
- Manage paid media campaigns in coordination with organic social, SEO, and email marketing efforts.
- Ensure all paid media campaigns comply with platform guidelines and legal requirements.
- Communicate campaign progress, performance, and recommendations to clients or internal stakeholders.
- Identify and resolve issues related to campaign delivery, budget pacing, and performance anomalies.
What We're Looking For
- Minimum 3 years of experience in Paid Media Marketing.
- Minimum 3 years of experience working with Google Ads.
- Minimum 3 years of experience working with Facebook Ads and boosted posts.
- Minimum 3 years of marketing agency experience.
- Google Ads certification.
- Google Analytics (GA4) certification.
- Facebook Certified Digital Marketing Associate certification.
Technical Stack
- Google Ads
- Facebook Ads
Team & Environment
You will collaborate with an account manager and other marketing team members.
Work Mode
This is a global position.
