Scale Army is looking for a Paid Media Marketer to develop, manage, and optimize paid advertising campaigns for clients, primarily on Google Ads and Facebook platforms.

What You'll Do

Develop and implement strategies for paid media campaigns to meet business objectives and KPIs.
Collaborate with the account manager to ensure paid media strategies align with overall marketing goals.
Plan, create, and manage Google Ads and Facebook Ads paid advertising campaigns.
Monitor and adjust budgets for paid campaigns to maximize ROI and ensure effective spend allocation.
Craft compelling ad copy and create images/videos that align with campaign goals and client brand.
Continuously optimize ad creatives, targeting, bidding strategies, and landing pages to improve performance.
Analyze campaign performance using key metrics like CTR, CPC, CPA, ROAS, and conversion rates.
Provide regular performance reports and insights, identifying trends and recommending adjustments.
Conduct thorough audience research to define target segments and create highly targeted ad campaigns.
Leverage data and insights to refine audience targeting across both platforms.
Conduct A/B tests on ad creative, targeting options, and bidding strategies to optimize results.
Manage bids and budgets to ensure campaigns stay within financial limits while delivering maximum impact.
Stay updated on digital advertising trends, industry best practices, and conduct competitor analysis.
Collaborate with other marketing team members to ensure a cohesive approach across all digital channels.
Manage paid media campaigns in coordination with organic social, SEO, and email marketing efforts.
Ensure all paid media campaigns comply with platform guidelines and legal requirements.
Communicate campaign progress, performance, and recommendations to clients or internal stakeholders.
Identify and resolve issues related to campaign delivery, budget pacing, and performance anomalies.