Directive Consulting is looking for a Paid Media Manager (internally titled Account Strategist, Paid Media) to join our team remotely in Canada. In this client-facing role, you will be responsible for day-to-day client deliverables, creating custom strategies, and communicating with clients and internal stakeholders to execute high-performing Paid Media campaigns for enterprise SaaS businesses.
What You'll Do
- Oversee and lead a collection of Paid Media accounts.
- Serve as direct support to client contacts and drive referrals via client relationships and your professional network.
- Build custom strategies for clients each quarter and create, maintain, and optimize budgets for paid media campaigns across multiple channels.
- Execute and optimize PPC advertising campaigns across platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI.
- Deeply understand client positioning and unique value propositions.
- Confirm lead routing is accurate within a CRM and understand the value of Programmatic campaigns.
- Manage weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements.
- Work directly with an Associate Director to ensure internal and client goals are achieved and be responsible for personal productivity and utilization.
What We're Looking For
- 3+ years experience working at a performance or digital marketing agency.
- Experience working specifically with B2B SaaS/tech clients in an agency setting.
- Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, LinkedIn Ads.
- Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager.
- Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization.
- Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel to make data-driven decisions and measure via OCT.
- Proven and measurable success with mid-market or enterprise accounts.
- Ability to translate and articulate strategy and tell stories with data.
- Ability to organize, prioritize and manage multiple projects simultaneously.
- Ability to travel to visit clients approximately once per year, per client or as needed.
Nice to Have
- A unique perspective on how to drive value for SaaS.
- Equal parts competitive and curious; a true problem solver.
- You live on the cutting edge of the industry, always looking for opportunities to grow and share.
- You’re quality-obsessed and have not lost your soul for advertising.
Technical Stack
- Google Ads
- Facebook Ads
- LinkedIn Ads
- Google Analytics
- GA4
- Excel
Team & Environment
You will work directly with an Associate Director and report to that Associate Director.
Benefits & Compensation
- A set living wage.
- Medical, dental, vision plans, disability, and life insurance coverage for you and your family, including a 100% employer-paid plan for you and a 50% employer contribution for your dependents.
- Mental health benefits: Access to certified therapists through Spring Health, membership to Headspace.
- Physical benefits: Gympass.
- Time Off: Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave.
- Financial: Traditional and Roth 401(k) with a 3% company match.
- Bonus: Annual bonus based on tenure, which scales in total amount over time.
- Annual Anniversary Trip with peers and executive leadership.
Work Mode
This is a remote position open to candidates anywhere in Canada.
Directive Consulting is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We are committed to fostering a more diverse and inclusive culture.
