TaxValet is hiring a Paid Media Lead (Growth & Analytics) to own our paid acquisition engine across multiple brands. This is a high-impact, hands-on role where you will shape our measurement, attribution, and experimentation foundations to scale profitably.

What You'll Do

Build, maintain, and optimise the full tracking and analytics stack (GTM, GA4, consent mode, enhanced conversions, offline conversions, BigQuery).
Diagnose which growth lever will meaningfully shift performance.
Own attribution, cohort modelling, CAC/LTV forecasting, and revenue insights across the funnel.
Lead all paid media channels (Google, Meta, YouTube, Reddit, etc.) with a focus on high-intent acquisition and efficiency.
Build campaigns end-to-end, from audiences to creative testing, with a strong emphasis on analytics-driven optimisation.
Reallocate budgets dynamically based on real-time performance, funnel data, and experiment learnings.
Run structured experimentation across landing pages, funnels, UX flows, and pricing, including A/B tests and multivariate tests.
Partner with Product and Design to improve conversion rates across the full user journey.
Build the experimentation backlog, define hypotheses, measure lift, and codify learnings.
Work with Product, Sales, and Engineering to tell a consistent data story across the business.
Improve user experience through insights-led recommendations, messaging, and funnel diagnostics.
Collaborate with creative teams to guide high-impact concepts based on performance data.
Build processes, ETLs, dashboards, and automation that make performance visible across the company.
Continuously improve data quality, measurement integrity, and analytics depth.

What We're Looking For

3+ years managing paid acquisition in a B2C or high-volume digital environment, with clear evidence of impact on CAC/LTV.
Deep analytics and martech expertise, strong proficiency in GA4, GTM, consent mode, attribution, Looker Studio, and ideally SQL/BigQuery.
Proven track record in CRO (landing page optimisation, funnel audits, UX experiments, messaging tests).
Hands-on experience building or maintaining a tracking / measurement stack, not just reading reports.
Strong experimentation muscle: designing hypotheses, running A/B tests, interpreting results, and shipping learnings.
Comfortable owning multi-million rand budgets and reallocating spend dynamically based on clear data signals.
Ability to model and explain the “why behind the numbers”, translating cohort curves, confidence intervals, and lift into plain English.
A genuinely hands-on operator who enjoys digging into data, dashboards, analytics tools, and tag configurations as much as running paid media.

Nice to Have

Experience with SQL, BigQuery, Amplitude, or similar analytics tools.
Exposure to technical SEO, pricing experiments, or lifecycle/retention.
Experience mentoring or leading junior performance/growth talent.
Background in edtech, subscription, or other high-intent B2C environments.

Technical Stack

GTM, GA4, BigQuery, SQL, Looker Studio, Amplitude

Team & Environment

Cross-functional work with Product, Design, Sales, Engineering, and creative teams.

Benefits & Compensation

Hybrid work with remote options for candidates not near a campus.
Opportunity to enrol part-time in the company's Coding Bootcamps to learn new tech skills.
Work with leaders in edtech, developer education, and developer assessments.
Life-changing work solving real problems to make education and tech careers accessible.