As a Lead Data Analyst, you will deliver high-quality marketing science and analytics frameworks to enable fast decision-making and support insights through requirements capture, data collection, and analysis. You will help shape customer behavior and marketing strategy with data-driven evidence across acquisition, retention, and personalisation initiatives.
Responsibilities
- Performing deep-dive analysis and marketing experiment analysis to shift the thinking and prioritisation of partner teams.
- Designing and analysing A/B tests and experiments to proactively manage digital performance and customer engagement.
- Developing data assets and productionised models to be used in reporting and strategic decision-making.
- Feeding back data quality issues to engineering teams to improve instrumentation and coverage.
Requirements
- Advanced SQL skills
- Experience working with complex, large-scale data platforms
- Strong understanding of experimentation frameworks and A/B testing analysis
- Ability to translate messy data into clear, compelling stories and visualisations for non-technical stakeholders
- Proficiency in using tools like Python, Google Analytics, or Big Query to extract and manipulate data
Technical Stack
SQL, Python, Google Analytics, Big Query
Benefits
- Hybrid working model with remote flexibility
- Purposeful 'boost days' in the office to collaborate and connect with peers
- 11-month contract providing parental leave cover
Work Arrangement
Hybrid — AU — Remote flexibility with in-office collaboration days
