Directive Consulting is looking for a Paid Digital Media Manager (internally Senior Paid Media Strategist). In this client-facing remote role, you will be responsible for day-to-day client deliverables, creating and managing custom paid media strategies, and communicating with clients and internal stakeholders. You will gain experience creating high-performing Paid strategies for enterprise SaaS businesses.
What You'll Do
- Oversee and lead a collection of Paid Media accounts.
- Serve as direct support to client contacts.
- Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements.
- Drive referrals via client relationships and professional network.
- Build quarterly strategies for clients.
- Create, maintain, and optimize budgets for paid media campaigns across multiple channels.
- Deeply understand client positioning and unique value propositions.
- Confirm lead routing is accurate within a CRM.
- Understand the value of Programmatic campaigns.
- Be responsible for personal productivity and utilization.
- Work directly with Associate Director to ensure internal and client goals are achieved.
- Execute and optimize PPC advertising campaigns across platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI.
What We're Looking For
- 3+ years experience working at a performance/digital marketing agency.
- Experience working specifically with B2B SaaS/tech clients in an agency setting.
- Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, LinkedIn Ads.
- Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager.
- Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization.
- Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions.
- Ability to drive results and measure via OCT.
- Proven and measurable success with mid-market or enterprise accounts.
- Ability to organize, prioritize and manage multiple projects simultaneously.
- Travel to visit clients approximately once per year, per client or as needed.
Nice to Have
- A unique perspective on how to drive value for SaaS.
- Ability to translate and articulate strategy and tell stories with data.
- Equal parts competitive and curious; a true problem solver.
- Live on the cutting edge of the industry, always looking for opportunities to grow and share.
- Quality-obsessed.
Technical Stack
- Google Ads
- Facebook Ads
- LinkedIn Ads
- Google Analytics
- GA4
- Excel
Team & Environment
You will work directly with an Associate Director, reporting to them. Directive Consulting’s core value is People First and is committed to fostering a more diverse and inclusive culture.
Benefits & Compensation
- Set living wage.
- Medical, dental, vision plans, disability, and life insurance coverage for you and your family.
- Includes a 100% employer-paid plan for you and a 50% employer contribution for your dependents.
- Mental health: Access to certified therapists through Spring Health, membership to Headspace.
- Physical health: Gympass.
- Unlimited PTO (2-week minimum).
- Paid Company Holidays.
- Your Birthday Off.
- End of Year Recharge (Closed December 24 - January 1).
- Paid Parental Leave.
- Traditional and Roth 401(k) with a 3% company match.
- Annual bonus based on tenure.
- Annual Anniversary Trip with peers and executive leadership.
Work Mode
This is a remote position for candidates located in Canada.
All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
