Weekday is looking for an Optimization Specialist to lead, design, and implement data-driven experimentation and personalization initiatives that enhance user experience and improve business performance. You will own the end-to-end experimentation roadmap and collaborate with multi-functional teams to deliver measurable results.

What You'll Do

Own the end-to-end experimentation lifecycle including test hypothesis creation, design, audience segmentation, development coordination, QA, execution, and post-test analysis.
Build and manage experimentation roadmaps in collaboration with Product, Design, Engineering, Marketing, and Business stakeholders to prioritize tests based on impact and feasibility.
Use Adobe Target and Optimizely to create A/B, multivariate, and personalized experience tests across web and mobile digital properties.
Utilize Adobe Analytics and other analytical tools to gather data, build insights, analyze test performance, measure KPIs, and recommend next steps.
Identify optimization opportunities through quantitative data analysis, UX research, customer behavior insights, funnel analysis, and heatmaps or session replay tools.
Create clear and compelling test results reports and present insights to leadership with recommended actions to maximize conversion and business outcomes.
Partner with design and content teams to develop test variations that align with brand standards and customer expectations.
Collaborate with engineering and frontend development teams to troubleshoot issues, ensure test accuracy, and maintain experimentation quality standards.
Continuously monitor performance metrics, trends, and market benchmarks to inform iterative testing strategies.
Advocate for a culture of experimentation across the organization and mentor stakeholders on optimization methodology, best practices, and frameworks such as statistical significance and sample size estimation.
Ensure proper governance, tagging, audience strategy, QA processes, and technical configuration in experimentation platforms.

What We're Looking For

8–12 years of hands-on experience in CRO, experimentation, optimization, digital analytics, or related fields.
Proven expertise in Adobe Target, Optimizely, and Adobe Analytics with demonstrated ability to execute and analyze complex testing programs.
Strong understanding of digital marketing funnels, UX design principles, web analytics, site performance, and personalization strategies.
Experience with statistical concepts such as confidence levels, power analysis, segmentation, and incremental lift measurement.
Familiarity with HTML, CSS, and JavaScript to effectively partner with engineering teams and support QA of experiment variations.
Exceptional analytical, problem-solving, and storytelling skills with the ability to translate data into recommendations and business impact.
Strong communication and stakeholder engagement skills with experience presenting findings to senior leadership.
Ability to manage multiple experiments simultaneously in a fast-paced and agile environment.

Nice to Have

Experience working in large-scale consumer platforms, enterprise digital products, or eCommerce environments.
Exposure to supporting frameworks such as Google Optimize, FullStory, Hotjar, or similar behavior analytics tools.