Practicebetter is hiring a Media Director - Retail Media as a senior strategic leader to shape, commercialize, and evolve a Retail Media Network's (RMN) offsite commerce media offerings. You will be responsible for driving supplier revenue growth through performance marketing excellence and managing a team of media managers.
What You'll Do
- Define the RMN’s offsite commerce media vision across paid search, paid social, video, programmatic display, and emerging commerce channels.
- Develop points of view on new media trends, incrementality opportunities, media strategies, and investment allocation.
- Serve as a trusted thought partner to the RMN’s optimization and retail media leadership, providing strategic prioritization guidance.
- Manage a team of performance media channel managers to ensure proper pacing and performance of all campaigns.
- Pressure-test forecasts, return on ad spend assumptions, and revenue models to connect media strategies to supplier growth and revenue goals.
- Maintain senior-level relationships with key platforms like Google and Meta, bringing proactive innovation and market intelligence.
- Collaborate with activation leaders to ensure RMN search strategies can be executed consistently and at scale.
- Partner with Analytics to shape RMN search KPIs, learning agendas, and performance frameworks.
What We're Looking For
- 8–10+ years of media leadership experience with hands-on performance media execution.
- Expertise leading media partnerships with top vendors such as Google and Meta.
- 3+ years of retail media experience specifically focused on working with either suppliers or retailers.
- Deep knowledge of the retail media landscape and commerce ecosystems.
- Proven experience managing and developing people teams, specifically media managers.
- Demonstrated experience advising senior client stakeholders.
- Strong commerce background, with a clear understanding of shopper behavior, product feeds, retailer taxonomies, and conversion dynamics.
- Deep expertise across multiple channels, including search, social, programmatic, video, connected TV, audio, and influencer.
- Proven experience advising senior stakeholders on RMN strategy, offering design, and activation readiness.
- Ability to influence without authority in matrixed, client-facing environments.
Team & Environment
You will manage a growing team of performance media channel managers.
Work Mode
This is a remote-first role open to candidates in the US.
Practicebetter is human-first, constantly working to become more inclusive and to make sure our employee population reflects our desire to constantly add to our diversity in all ways. We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status.
