Scale Army is seeking a Marketing Specialist (HubSpot) to own and optimize our marketing engine. In this role, you will manage and execute all aspects of our HubSpot CRM and Marketing Hub, focusing on automation, lead capture, and campaign performance.

What You'll Do

Own and manage the full HubSpot platform, including workflows, email sequences, landing pages, lead scoring, and reporting.
Design and implement lead capture, nurturing, and automation strategies to support sales pipelines.
Monitor and track key metrics like traffic, conversion rates, MQLs, and SQLs to measure pipeline contribution.
Ensure accurate reporting and data integrity across all HubSpot campaigns.
Train and support internal teams on HubSpot best practices.
Continuously analyze and optimize campaigns using HubSpot performance data.
Refine workflows and automations to maximize efficiency and lead conversion.
Provide leadership with detailed insights and actionable recommendations.
Partner with marketing, sales, and product teams to align HubSpot strategies with overall goals.
Coordinate with freelance writers, designers, and contractors for campaign execution.
Provide executives with clear updates on performance and opportunities for growth.
Support posting and management across LinkedIn, Meta (Facebook/Instagram), and other platforms.
Track and analyze performance metrics, providing data-driven recommendations.

What We're Looking For

2+ years of hands-on HubSpot CRM and Marketing Hub experience in automation, workflows, landing pages, and reporting.
Proven success in optimizing HubSpot campaigns to generate qualified leads.
Strong written and verbal communication skills for content and reporting.
Ability to analyze and act on performance insights using HubSpot’s reporting tools.
Solid project management skills to organize tasks and meet deadlines.
Proactive, self-motivated, and an ownership mindset.
Highly organized, detail-oriented, and execution-focused.
Strong communicator, able to present insights clearly to leadership.
Creative thinker who contributes to campaign ideas and strategy.
Comfortable balancing strategic planning with hands-on implementation.