Paddle is hiring a Marketing Programs Lead

Paddle is hiring a Marketing Programs Lead to act as the connective tissue across the entire marketing function. Reporting directly to the CMO, you will own program execution, team coordination, strategic initiatives, and operational rigour, blending program leadership with marketing operations.

What You'll Do

• Lead our marketing planning rhythm with weekly meetings, quarterly OKRs, campaign check-ins, retrospectives, and annual planning cycles.
• Coordinate complex cross-functional marketing programs ensuring timelines, interlocks, and outcomes stay on track across Revenue Marketing, Demand Gen, Growth, Product Marketing, Web, and Brand.
• Own high-priority workstreams and initiatives on behalf of the CMO.
• Build scalable workflows, resource libraries, templates, and onboarding guides that help the team move faster and more autonomously.
• Work with Marketing Ops and RevOps to align campaign reporting, tracking, dashboards, and campaign attribution workflows.
• Leverage AI tools to accelerate briefing, documentation, retrospectives, meeting summaries, and operational comms across the team.
• Support the CMO with budget tracking, marketing investment planning, vendor management, and spend alignment across functions. Own the quarterly marketing budget update and central tracking process.
• Act as a central coordinator across Marketing, Sales, Product, and Operations driving clarity, velocity, and issue resolution across initiatives.

What We're Looking For

• 5+ years in marketing programs, operations, or strategic enablement roles in high-growth B2B environments.
• Strong experience managing cross-functional initiatives and marketing program execution at pace.
• Confident working with budget, tracking spend, liaising with Finance, and aligning investment to outcomes.
• Excellent written communicator, meeting facilitator, internal operator, and able to influence without hierarchy.
• Familiarity with tools like Asana, Notion, Airtable, Looker, Salesforce, and marketing automation platforms.

Nice to Have

• Experience using AI tools to streamline internal workflows, generate documentation, or increase planning velocity.

Technical Stack

• Asana, Notion, Airtable, Looker, Salesforce
• Marketing automation platforms

Team & Environment

You will report directly to the CMO and work closely with the entire marketing leadership team.

Benefits & Compensation

• Attractive salaries
• Stock options
• Retirement plans
• Private healthcare
• Well-being initiatives
• Unlimited holidays
• Enhanced parental leave
• Annual learning fund
• Regular internal and external training

Work Mode

This role operates on a hybrid work model.

We are an inclusive employer, committed to building a diverse team where everyone feels safe to be their authentic self. We encourage you to apply even if you don't match every part of the job ad, especially if you're part of an underrepresented group.