Kraken is hiring a Marketing Manager - Lifecycle (Margin Trading)

Kraken is seeking a Marketing Manager - Lifecycle (Margin Trading) to lead product adoption and revenue growth in key markets. You will own the full lifecycle marketing strategy, guiding clients through the Kraken ecosystem via multi-channel communications.

What You'll Do

• Lead the strategy for lifecycle programs involving a mix of email, push, and in-app communications to drive engagement and desired outcomes.
• Help shape the formation of the lifecycle strategy for Margin trading from both technology and marketing execution perspectives.
• Build and execute complex CRM campaigns that guide clients to relevant products and services within the Kraken ecosystem.
• Conduct data analysis of campaign results, using data to optimize and create operational plans and manage spend.
• Execute thoughtful experimentation to unlock high-impact campaigns and leverage automation to maximize engagement & retention.
• Be a key stakeholder in growth across the company, updating leadership and working with the wider business to drive incremental value.
• Work closely with compliance, legal, and regional operations teams to remove blockers in marketing across priority geographies, ensuring 100% regulatory compliance.

What We're Looking For

• 5+ years of experience with a proven ability leading the development of complex lifecycle/CRM programs from strategy-to-execution.
• Extensive experience building and executing complex CRM campaigns with multiple stakeholders.
• Experience with CRM tools such as Braze (ideal but not essential), and other campaign-building tools.
• A proven understanding of how to drive lifecycle marketing results in a predominantly B2C or B2B setting.
• Strong skills in analytic tools such as Tableau, Looker, Great Plains, Big Query.
• In-depth knowledge of marketing automation/CRM systems, with experience pushing the boundaries of what those platforms can do.
• Strong copywriting skills to support the building of individual campaigns.
• Expertise in customer segmentation strategies and subscriber management across multiple channels (omni-channel).

Nice to Have

• Experience working within crypto.
• Crypto/fintech experience.

Technical Stack

• Braze
• Tableau
• Looker
• Great Plains
• Big Query

Team & Environment

You will join a fast-growing Growth Marketing team, reporting to the Director, Lifecycle Marketing.

Work Mode

This role is open to candidates in 70+ countries globally.

Kraken is an equal opportunity employer.