Kraken seeks a Marketing Manager - Lifecycle for its Pro Trading & Institutional products. You will own the full lifecycle strategy to drive product adoption, engagement, and revenue in key markets. This is a highly visible role in a dynamic, fast-paced environment at a mission-focused company accelerating the global adoption of cryptocurrency.
What You'll Do
- Lead the strategy for lifecycle programs involving email, push, and in-app communications to drive engagement and desired outcomes.
- Help shape the formation of the lifecycle strategy for Pro Trading & Institutional products from both technology and marketing execution perspectives.
- Build and execute complex CRM campaigns that guide clients to relevant products and services within the Kraken ecosystem.
- Conduct data analysis of campaign results, using data to optimize and create operational plans and manage spend.
- Execute thoughtful experimentation to unlock high-impact campaigns, and leverage automation to maximize engagement & retention throughout the customer lifecycle.
- Be a key stakeholder in growth across the company, keeping leadership updated on progress and working with the wider business to drive incremental value.
- Work closely with compliance, legal, and regional operations teams to remove marketing blockers in priority geographies and ensure 100% compliance with local regulations.
What We're Looking For
- 5+ years of experience with a proven ability leading the development of complex lifecycle/CRM programs from strategy-to-execution.
- Extensive experience building and executing complex CRM campaigns with multiple stakeholders.
- Experience with CRM tools such as Braze (ideal but not essential), and other campaign-building tools.
- A proven understanding of how to drive lifecycle marketing results in a predominantly B2C setting.
- Strong skills in analytic tools such as Tableau, Looker, Great Plains, Big Query.
- In-depth knowledge of marketing automation/CRM systems, with experience pushing the boundaries of what those platforms can do.
- Strong copywriting skills to support the building of individual campaigns.
- Expertise in customer segmentation strategies and subscriber management across multiple channels (omni-channel).
Nice to Have
- Experience working within crypto.
- Crypto/fintech experience.
Technical Stack
- Braze
- Tableau
- Looker
- Great Plains
- Big Query
Team & Environment
You will be a key member of the Growth Marketing team, reporting to the Director, Lifecycle Marketing.
Work Mode
This is a global position open to candidates in 70+ countries. We are a mission-focused company committed to accelerating the global adoption of crypto to achieve financial freedom and inclusion.
As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.
