tarte cosmetics is looking for an International Marketing Manager to partner with the Marketing Director in developing and executing comprehensive marketing strategies for new launches and core products. In this role, you will drive campaign ideation and project management while ensuring brand consistency across global markets.
What You'll Do
- Drive the ideation, execution, and project management of 360° marketing plans for new product launches by working cross-functionally with Trade Marketing, Digital, PR, Social, Influencer, Education, Events, and Sephora retail partners.
- Develop and refine brand and product messaging, ensuring consistency across all customer touchpoints and tailoring it for each market.
- Lead the localization of marketing copy and education materials for the international landscape.
- Develop clear creative briefs for content, trade, and social media teams to produce high-quality assets.
- Contribute to the content creation process with strategic feedback and direction.
- Lead the execution and optimization of paid media campaigns (digital, social, retail media) in collaboration with internal and external partners.
- Support international retail, PR, influencer, and event initiatives.
- Secure and optimize marketing support across Sephora channels, including media, CRM, social, in-store, and digital.
- Support the development and activation of CRM strategies with Sephora, focused on customer recruitment, retention, and engagement.
- Manage international marketing calendars, timelines, and cross-functional deliverables.
- Analyze sales data, industry trends, product reviews, and competitive research to identify actionable insights.
What We're Looking For
- 5–7+ years of marketing experience.
- Proven experience managing international markets and go-to-market processes.
- Strong project management and cross-functional collaboration skills.
- Strong understanding of paid media, performance marketing, and campaign optimization.
- Experience working closely with retail marketing teams.
- Highly organized, detail-oriented, and deadline-driven.
- Advanced proficiency in Excel (analysis, tracking, reporting) and PowerPoint (creating executive-ready decks).
- Ability to balance global strategy with local market needs and manage multiple markets simultaneously.
- Excellent communication skills, fluent in English (written and spoken).
Nice to Have
- Marketing experience, preferably in beauty, fashion, or consumer goods.
- Experience working with Sephora.
Team & Environment
You will join the Marketing team, reporting directly to the International Marketing Director.
Work Mode
This position is remote and open to candidates based in the UK.
tarte cosmetics is an equal opportunity employer.
