Zscaler is seeking a Marketing Manager, Federal responsible for developing and executing data-driven marketing plans focused on the Federal region to drive pipeline growth and brand awareness. You will build partnerships across teams to deliver a unified go-to-market strategy.
What You'll Do
- Develop and execute data-driven, cross-segment marketing plans for the Federal region to drive pipeline growth and brand awareness.
- Leverage tools like SFDC, intent data, and Tableau to enhance targeting and guide key accounts through the buyer’s journey.
- Build strong partnerships with marketing, sales, and channel teams to deliver a unified GTM strategy.
- Strategically plan and execute multi-channel programs and impactful customer experiences, including events, digital series, roundtables, partner events, and user groups.
- Help build customer stories, use cases, and champion builder programs within Federal that evangelize our differentiation and value.
What We're Looking For
- Experience marketing to public sector organizations, specifically to the U.S. Federal government.
- 5+ years of experience in a field marketing role, with a track record of delivering measurable marketing results.
- Experience tracking ROI and analyzing performance across campaigns, events, and programs.
- Exceptional written, verbal, and interpersonal communication skills, with the ability to align across levels and functions.
- Willing and able to travel within territory (up to 30%).
Nice to Have
- Experience in a high-tech environment developing demand generation and integrated marketing campaigns.
- Strong experience with both digital and in-person marketing tactics, including live events, ABM campaigns, and partner programs.
- Demonstrated success managing end-to-end campaigns and events in the IT or cybersecurity industry.
Technical Stack
- SFDC
- Intent data platforms
- Tableau
Team & Environment
You will be reporting to the Director of Marketing – Federal.
Benefits & Compensation
- Salary range: $122,500 - $175,000 USD.
- Various health plans.
- Time off plans for vacation and sick time.
- Parental leave options.
- Retirement options.
- Education reimbursement.
- In-office perks, and more.
Work Mode
This is a remote position open to candidates located in: Remote - D.C., USA; Remote - Florida, USA; Remote - Maryland, USA; Remote - North Carolina, USA; Remote - Texas, USA; Remote - Virginia, USA.
Zscaler is committed to providing equal employment opportunities to all individuals without regard to race, color, religion, sex (including pregnancy or related medical conditions), age, national origin, sexual orientation, gender identity or expression, genetic information, disability status, protected veteran status, or any other characteristic protected by federal, state, or local laws.
