Sports Reference is hiring a Marketing Manager, Content & Creative. This role is central to connecting product strategy, brand narrative, and revenue growth. You'll develop compelling brand narratives from product insights, ensure cohesive cross-platform marketing, and champion data-driven creativity to measure success and inform strategy.
What You'll Do
- Build and measure a seamless content journey that deepens engagement and moves users down the funnel.
- Craft and lead the department content calendar in collaboration with Community and Social Media Managers.
- Ensure all marketing assets and touch points are consistent.
- Collaborate with PMMs and implement a system for translating PMM-led marketing plans into brand narratives and measurable campaigns.
- Develop and coordinate overarching brand campaigns.
- Partner with the Product Marketing & Insights Coordinator to build and refine reporting dashboards.
- Use dashboards to analyze campaign performance and the efficacy of our full-funnel content journey.
- Integrate data to directly inform the next iteration of our content and creative strategy.
- Manage the production of creative assets as needed either through direct graphic design or by coordinating freelance designers.
- Provide high-level support for general marketing, brand initiatives, and strategic partnerships.
- Support the brand ambassador program including onboarding and management.
- Develop new, repeatable, and high-impact creative that raises Sports Reference's profile substantially.
What We're Looking For
- Experience owning and reporting on marketing campaigns or creative projects from start to finish as the lead decision-maker.
- A history of getting things done (and done well).
Nice to Have
- Capability to meet many of the 'nice-to-reach goals and tasks'.
Team & Environment
You will work closely with the Executive Director of Marketing, reporting directly to them. This role serves as a 'connector' across the marketing department, collaborating with Product Marketing Managers, Social Media Managers, and Community Managers.
Benefits & Compensation
- Compensation starting at $93,000 for U.S. based employees, based on experience and skill level.
- Full health and dental insurance costs covered for employee and dependent children. 70%-80% of plans for an entire family covered.
- 401k with a match on contributions up to 4% of base salary.
- Company-sponsored life and long-term disability insurance premiums paid.
- Up to $7,000/year in continuing education benefits.
- 13 weeks fully paid parental leave, plus up to an additional 39 weeks at half-time.
- 18 days of PTO per year plus 8 paid company holidays. Sick leave accrues at one day per month.
- Company-provided equipment to maximize productivity.
- Reasonable moving-related expenses covered.
- $68/month remote work stipend.
Work Mode
This is a remote-first position with a home base in Philadelphia, PA. We have a flexible policy allowing you to adjust standard workday hours.
Sports Reference provides equal employment opportunities to all employees and applicants for employment without regard to age, ancestry, citizenship status, civil union status, color, discrimination, domestic partnership status, domestic violence victim status, familial status, gender, gender expression, gender identity, gender transition, genetic information, immigration status, marital status, marriage to a co-worker, mental or physical disability or illness, military service, military and veteran status, or national origin.





