Eightx is hiring a Marketing Manager to lead our entire lead generation engine. You'll own building predictable, scalable systems to ensure high-quality prospects flow into our pipeline year-round. This role is for someone who thrives on both strategy and execution, from writing compelling content to orchestrating multi-channel campaigns.
What You'll Do
- Take full ownership of lead quantity and quality metrics
- Develop and execute strategies to consistently hit monthly lead targets
- Track and optimize conversion rates from lead to discovery call
- Build predictable, scalable lead generation systems
- Create and execute multi-channel marketing campaigns targeting ecommerce and CPG founders and CEOs
- Write compelling cold email sequences that convert
- Develop scripts and content using AI tools
- Plan and manage our annual marketing calendar
- Test new channels and tactics to stay ahead of the curve
- Own our website strategy and work with contractors on implementation
- Create and optimize landing pages for campaigns
- Develop case studies and thought leadership content
- Write blog posts, LinkedIn content, and email newsletters
- Ensure our messaging resonates with ecommerce and CPG executives
- Manage relationships with design, web development, and other marketing contractors
- Coordinate with our cold email technical contractor
- Work closely with our paid media agency to ensure aligned messaging
- Brief and manage freelance writers as needed
- Research and implement industry best practices
- Identify new opportunities in the fractional CFO and ecommerce/CPG space
- Develop ideal customer profiles and buyer personas
- Create positioning that differentiates us from other financial service providers
- Track competitor movements and market trends
What We're Looking For
- 3-5 years of B2B marketing experience
- Proven track record of generating leads for high-ticket services ($5-20k+ contracts, $100-500k LTV)
- Strong writing skills for emails that get responses and content that builds trust
- Experience with marketing automation platforms like HubSpot or Go High Level
- Fluent with AI tools for content creation and optimization
- Data-driven mindset that makes decisions based on metrics
- Experience managing contractors and external partners
Nice to Have
- Experience in financial services or professional services
- Understanding of the ecommerce and CPG landscape
Technical Stack
- Marketing automation platforms (HubSpot, Go High Level, etc.)
- AI tools for content creation and optimization
Benefits & Compensation
- Direct impact on company growth where your work directly drives revenue
- Learn the ins and outs of financial strategy for growing companies
- Collaborative team that values both autonomy and support
- Remote-friendly with flexible hours
- Opportunity to build something from the ground up
- 20 days of PTO and all National Holidays
- Company-wide shutdown during the week between Christmas and New Year's
Work Mode
This role is remote-friendly with flexible hours.
Eightx is an equal opportunity employer.
