At Aescape, we’re on a mission to redefine self-care for a better world. We’re looking for a Marketing Lead to own our consumer marketing engine, responsible for storytelling, social, lifecycle CRM, and integrated campaign execution. This is a highly cross-functional role for a strategic operator who can translate brand and growth strategy into consistent, high-quality execution.

What You'll Do

Lead Aescape’s storytelling and content strategy across social, lifecycle, and owned channels.
Manage Aescape's social presence, creator partnerships, and UGC programs.
Develop content that brings the Aescape brand and recovery story to life through customer and partner experiences.
Own lifecycle marketing strategy across email, SMS, and in-app messaging using Braze.
Build and optimize customer journeys that drive onboarding, repeat bookings, and retention.
Launch lifecycle campaigns including onboarding, rebooking, seasonal, and performance-driven communications.
Own the content and creative pipelines across paid, owned, and social channels.
Translate brand and growth strategy into creative briefs, campaign concepts, and content programs.
Manage external creative partners, including designers, creators, and content agencies.
Plan and execute integrated marketing campaigns across lifecycle, social, paid media, and owned channels.
Coordinate launches, promotions, and seasonal campaigns across the marketing ecosystem.
Act as the central program manager for campaigns, ensuring alignment across Growth, Sales, Customer Success, Product and external partners.
Partner with Growth and Data to measure campaign and lifecycle performance and identify optimization opportunities.
Support the VP of Growth in translating brand and demand strategy into executable marketing programs.

What We're Looking For

5+ years of experience in marketing, growth, lifecycle, or consumer marketing roles.
Proven experience owning CRM / lifecycle platforms (Braze strongly preferred).
Experience building integrated marketing campaigns across channels.
Strong creative instincts paired with performance orientation.
Experience managing agencies, creators, or external vendors.
Track record of building scalable marketing programs in high-growth environments.
Exceptional communication and stakeholder management skills.
Comfortable owning complex initiatives from strategy → execution → optimization.
Fluent in modern lifecycle marketing and CRM platforms.

Technical Stack

Braze

Team & Environment

This is a highly cross-functional role working closely with Growth, Sales, Customer Success, Product, Data, and external partners. You will report directly to the VP of Growth.

Benefits & Compensation

Compensation: $125,000–$150,000
Join a trailblazing tech company anticipated to transform the massage industry.
The chance to make a difference with a product that empowers healthier and happier living.
Team culture driven by passion, ambition, empowerment, inclusion, curiosity, and fun!
We’ll grow together – your personal and professional growth are equally important.
An environment that empowers individuals, emboldens teams, and rewards achievement.
Complimentary massages in our NY HQ and our Partner locations!
Medical, vision, and dental insurance covered by us.
401k with 4% company match.
Flexible paid time off and a generous parental leave policy.
Working late? Dinner is on us.