About the Role
This role is responsible for executing marketing initiatives that generate demand within defined industry verticals, coordinating campaigns, supporting content distribution, and contributing to lead growth through data-driven tactics.
Responsibilities
- Coordinate multi-channel marketing campaigns tailored to specific industries
- Support the development and distribution of targeted content assets
- Manage campaign calendars and ensure timely execution of marketing activities
- Assist in tracking and reporting on campaign performance metrics
- Collaborate with sales teams to align marketing efforts with customer acquisition goals
- Help maintain CRM data accuracy and campaign tagging standards
- Contribute to email marketing initiatives including segmentation and follow-ups
- Support event planning for industry-specific webinars and trade shows
- Monitor lead generation pipelines and assist with lead nurturing workflows
- Work with external vendors and internal teams on creative production
- Conduct market research to identify vertical-specific trends and opportunities
- Update marketing materials to reflect industry use cases and messaging
- Coordinate digital advertising efforts focused on vertical audiences
- Manage content scheduling across social media platforms
- Assist in creating presentations and sales enablement tools
- Track competitive activity within assigned verticals
- Support segmentation of customer databases for targeted outreach
- Help optimize landing pages and conversion paths
- Gather customer success stories and case study inputs
- Ensure brand consistency across all marketing deliverables
- Participate in cross-functional planning meetings
- Maintain documentation for marketing processes and campaign playbooks
- Respond to marketing operations requests from internal stakeholders
- Assist in budget tracking for marketing initiatives
- Stay current with SaaS and IoT industry developments
Compensation
Not specified
Work Arrangement
Hybrid
Team
Marketing team within a technology company focused on SaaS and IoT solutions
Why This Role Matters
This position plays a key role in shaping go-to-market strategies for specialized industries, ensuring marketing efforts are aligned with real customer needs and market dynamics.
What You’ll Learn
Gain deep exposure to vertical-specific marketing, demand generation frameworks, and the operational side of B2B technology marketing.
Not specified
