Cracker Barrel Old Country Store, Inc. is looking for a Market Research Manager - Qualitative Insights to partner with key stakeholders and external vendors. You will design, execute, and deliver qualitative research studies to understand our customers and drive strategic business decisions.
What You'll Do
- Lead the design and execution of qualitative research programs including in-store guest intercepts, online and in-person focus groups, and employee interviews.
- Translate business questions into compelling qualitative research plans that deliver actionable insights.
- Collaborate with other Business & Consumer Insights team members and cross-functional business partners to support decision making based on guest input.
- Moderate live or online qualitative sessions in-store or online.
- Analyze and summarize qualitative data using text analytic software to uncover deeper insights.
- Synthesize qualitative feedback into concise and compelling reports and presentations that inspire and influence stakeholder decision making.
- Stay up to date on qualitative best practices and tools.
- Serve as the go-to source of social and cultural unstructured trend data, including developing trends insights presentations for cross-functional partners.
What We're Looking For
- Bachelor’s degree in Market Research, Marketing or Social Sciences, or a related field.
- 5+ years of market research experience with a minimum of 2 years focused on qualitative research.
- Hands-on experience moderating focus groups or one-on-one interviews in person and online.
- Proven experience with translating unstructured data into meaningful insights.
- Adept at uncovering insights and driving them into the business.
- Curious and empathetic mindset with ability to distill unstructured data into clear & meaningful recommendations.
- Strong storytelling, presentation, and influencing skills.
- Comfortable with ambiguity.
- Very detailed with excellent problem-solving skills.
- Ability to multi-task and stay organized in fast-paced, often changing situations.
- Proficiency in Microsoft Excel and PowerPoint.
Nice to Have
- MBA or MMR.
- Experience utilizing an online qualitative interview platform.
- Restaurant, hospitality, food & beverage, or retail industry experience.
Technical Stack
- Microsoft Excel
- Microsoft PowerPoint
- Text analytic software
- Online qualitative interview platform
Team & Environment
Part of the Business & Consumer Insights team, collaborating with cross-functional business partners.
Benefits & Compensation
- Competitive Annual Salary
- Medical, Rx, Dental and Vision Benefits on Day 1.
- Life Insurance and Disability Coverage.
- Paid Vacation.
- Employee Assistance Program.
- Business Resource Groups.
- Tuition Reimbursement.
- Professional Development.
- 401k Plan with Company Matching Contributions at 90 days.
- Employee Stock Purchase Program.
- 35% Discount on Cracker Barrel Food and Retail items.
Cracker Barrel is an equal opportunity employer. Qualified applicants are considered for all positions without regard to race, color, religion, sex, sexual orientation, genetic information, national origin, age, marital status, medical condition, disability or any other class expressly protected by law.
