Allergan Aesthetics, an AbbVie company, is hiring a Manager of Market Research to develop and implement comprehensive market research strategies aligned to business goals. You will be responsible for analyzing data, managing dashboards, and conducting research to support marketing campaigns and strategic decisions.
What You'll Do
- Summarize and analyze syndicated data to extract meaningful insights, trends, and translate findings into actionable updates.
- Manage and enhance market research dashboards to enable ongoing insights and performance tracking.
- Develop and implement comprehensive market research strategies aligned to business goals.
- Collaborate with cross-functional teams to drive integrated market insights supporting marketing campaigns and business strategies.
- Monitor industry trends, competitor activities, and market dynamics to identify opportunities and threats.
- Design and conduct primary and secondary market research (PMR & SMR) studies, including collaboration with consulting partners as needed.
- Synthesize and connect internal and external data points to build holistic, data-driven analyses to support decision-making.
- Conduct digital marketing analytics, providing insights to guide digital marketing efforts.
What We're Looking For
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- At least 5 years of experience in market research within the pharmaceutical industry, with a proven track record of delivering actionable insights.
- Proficiency with market research methodologies, data analysis tools, and statistical techniques.
- Strong analytical and problem-solving skills to interpret complex data sets and translate findings into actionable recommendations.
- Excellent communication and presentation skills with the ability to convey insights to diverse stakeholders.
- Demonstrated ability to manage multiple projects simultaneously and drive results in a fast-paced environment.
- Analytical skills, strategic thinking, and strong project management capabilities.
- In-depth knowledge and hands-on experience with market research tools.
- Experience with platforms such as Hootsuite and Brandwatch.
- Mandatory technical skills: PowerBI, QlikSense, Google Analytics, MS Excel, and SQL.
Nice to Have
- Master’s degree preferred.
Technical Stack
- PowerBI
- QlikSense
- Google Analytics
- MS Excel
- SQL
- Hootsuite
- Brandwatch
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
