Plaud Inc. is seeking a data-driven and strategic Lifecycle Marketing Manager to own and scale email marketing programs in the U.S. market. You will be responsible for lifecycle marketing, automation, and driving growth through email.
What You'll Do
- Own end-to-end email operations: campaign planning, audience segmentation, A/B testing, deployment, and reporting.
- Build and optimize lifecycle marketing strategies that support key business goals.
- Collaborate cross-functionally with product, content, growth, and design teams.
- Manage automation workflows, dynamic content, and personalized customer journeys.
- Monitor and improve KPIs (OR, CTR, CVR, revenue) through data insights.
- Ensure full compliance with CAN-SPAM, CCPA, and other U.S. data regulations.
- Support and enable regional partners across target markets.
What We're Looking For
- 3–5+ years of hands-on email marketing experience.
- Strong experience with Klaviyo, Salesforce, etc.
- Skilled in automation, segmentation, and CRM/email integrations.
- An analytical mindset with a love for data and performance metrics.
- Excellent project management and communication skills.
- Fluent English is required.
Nice to Have
- Background in e-commerce, DTC, or SaaS.
- Spanish language skills.
- HTML/CSS knowledge for email templates.
- Familiarity with SMS, CDP, push notifications, or omnichannel tools.
- Chinese language skills are a plus.
Technical Stack
- Klaviyo
- Salesforce
Work Mode
This is a hybrid position. Locations include San Francisco, United States, and Singapore.
Plaud Inc. is an equal opportunity employer.
