FlowFuse Logo is hiring a Head of Marketing to build and execute a measurable, outcome-driven marketing engine that directly supports company growth. You will translate our complex industrial and technical products into compelling narratives and own execution across content, campaigns, and events. You will work closely with Sales, Product, and Leadership to align go-to-market execution with growth objectives, supporting the full funnel from awareness through expansion.

What You'll Do

Own the end-to-end marketing strategy with a strong focus on execution and measurable outcomes.
Translate company and revenue goals into clear marketing plans, campaigns, and initiatives.
Ensure marketing efforts are tightly aligned with Sales, Product, and GTM priorities.
Define, track, and report on core marketing KPIs.
Use data to prioritize initiatives, adjust campaigns, and improve overall marketing effectiveness.
Establish clear accountability for results across all marketing programs.
Oversee content-driven marketing efforts, including blogs, case studies, product narratives, and thought leadership.
Ensure content supports awareness, consideration, adoption, and expansion use cases.
Partner with Product and Engineering to translate technical capabilities into clear, outcome-oriented messaging.
Plan and execute industry events, conferences, webinars, and partnerships that support pipeline and brand credibility.
Own event strategy from planning through post-event follow-up and ROI measurement.
Coordinate closely with Sales on event-driven opportunities and account engagement.
Act as a key partner to Sales on enablement, campaign alignment, and feedback loops.
Collaborate with Product on launches, messaging, and market insights.
Feed structured learnings back into Leadership to inform GTM and company strategy.

What We're Looking For

Proven experience leading marketing in a B2B SaaS or technology startup environment.
Strong KPIs orientation and ability to drive measurable impact on funnel and revenue metrics.
Demonstrated success with content-based marketing, GTM campaigns, and event execution.
Experience managing a small team with a focus on execution, mentorship, and performance.
Excellent communication skills, with ability to influence cross-functional partners.
Comfortable iterating rapidly and adjusting tactics based on data and real-time feedback.

Nice to Have

Background in industrial automation, IIoT, manufacturing, or complex technical domains.
Deep familiarity with HubSpot (Marketing & Sales Hubs) for workflows, lead scoring, campaigns, and reporting.
Experience with long sales cycles, multi-stakeholder buying journeys, and enterprise GTM.
Experience working in fully remote startup environments.
Familiarity with developer communities or technical content ecosystems.