Requirements
- Proven experience leading marketing in a B2B SaaS or technology startup environment.
- Strong KPIs orientation and ability to drive measurable impact on funnel and revenue metrics.
- Demonstrated success with content-based marketing, GTM campaigns, and event execution.
- Experience managing a small team with a focus on execution, mentorship, and performance.
- Excellent communication skills, with ability to influence cross-functional partners.
- Comfortable iterating rapidly and adjusting tactics based on data and real-time feedback.
Nice to Have
- Background in industrial automation, IIoT, manufacturing, or complex technical domains.
- Deep familiarity with HubSpot (Marketing & Sales Hubs) for workflows, lead scoring, campaigns, and reporting.
- Experience with long sales cycles, multi-stakeholder buying journeys, and enterprise GTM.
- Experience working in fully remote startup environments.
- Familiarity with developer communities or technical content ecosystems.
Additional Information
- 90-Day Plan (13-Week Plan): Week 1–4: Immerse in the FlowFuse product, customer personas, market landscape, and existing marketing KPIs. Audit HubSpot setup (lead lifecycle, scoring, automation, dashboards) and key marketing workflows. Meet with core stakeholders across Sales, Product, and Leadership to align on priorities. Identify quick wins and define Day 1 content and campaign optimizations. Deliverables: Summary of marketing gaps, opportunities, and quick wins. Initial KPI framework aligned with Sales and Leadership. Week 5–8: Refine messaging, positioning, and content strategy based on audit insights. Optimize content production pipelines and collaboration with internal contributors. Establish weekly KPI monitoring cadence and HubSpot dashboards for visibility. Launch initial campaign experiments and iterative tests. Deliverables: Updated marketing plan with clear KPIs and ownership. Initial improvements to content, campaigns, or events based on data. Week 9–13: Take ownership of pipeline targets with clear execution plans to hit them. Scale and iterate on successful campaigns, experiments, and content formats. Strengthen processes for event follow-up, lead qualification, and sales handoffs. Draft a long-term marketing roadmap tied to company growth goals. Deliverables: Demonstrable impact on pipeline, engagement, or conversion metrics. Clear roadmap for the next 6–12 months of marketing execution.
