Paired's client, a U.S. B2C SaaS platform, is hiring a Head of Growth to build its entire marketing infrastructure from the ground up. This is a full-time, senior leadership role where you will own B2C growth end-to-end, build the necessary team, and have a clear path to becoming Chief Marketing Officer.
What You'll Do
- Design the complete user acquisition funnel from first touch to paid conversion.
- Build landing pages, webinar registration pages, and conversion pages in Webflow.
- Create email sequences for trial nurture, engagement, conversion, and retention.
- Set up and configure an email marketing platform.
- Build pre-recorded webinar infrastructure including pages, registration, and follow-up sequences.
- Establish baseline metrics for every funnel stage.
- Build analytics dashboards to track performance in real-time.
- Run A/B tests on landing pages, emails, and conversion points.
- Analyze performance and continuously optimize.
- Run initial ad tests to validate funnel performance on Meta, LinkedIn, and Google.
- Analyze ad spend ROI and conversion data.
- Once validated, hire specialists or manage an agency for scaled ad spend.
- Own budget efficiency and CAC optimization over time.
- Work with the design team on creative assets.
- Coordinate with developers on Webflow implementation and technical integrations.
- Collaborate with SDR on user activation strategies.
- Manage timelines to hit key launch deadlines.
- Hire and manage ad specialists and growth operators.
- Own agency selection, performance management, and budget efficiency.
- Evolve into leading B2C marketing strategy across acquisition, lifecycle, and retention.
What We're Looking For
- 3+ years in growth marketing, demand generation, or funnel building.
- Proven track record building B2C SaaS funnels from scratch with measurable results.
- Strong understanding of conversion optimization and A/B testing.
- Experience with email marketing platforms and automation sequences.
- Hands-on experience running paid ad campaigns on Meta, LinkedIn, and Google.
- Ability to work with developers—comfortable with Webflow, technical specs, and integrations.
- Data-driven mindset with proficiency in analytics dashboards.
- Proficient with AI tools, using them to automate and optimize growth workflows.
- Familiarity with automation platforms like n8n, Make.com, or Zapier.
- Self-starter who thrives building from zero with minimal direction.
- Excellent project management skills with a track record of hitting deadlines.
- Owned a B2C SaaS funnel end-to-end and can show concrete lift in trial-to-paid conversion and CPA.
- Directly managed or partnered with agencies on paid acquisition and improved CAC over time.
Nice to Have
- Experience in mortgage, real estate, or financial services.
- Experience marketing mobile apps.
- Webflow proficiency (can make basic edits without developer support).
- Experience with video-based products or content.
Technical Stack
- Webflow
- Email marketing platforms
- Analytics dashboards
- Meta ads, LinkedIn ads, Google ads
- AI tools
- n8n, Make.com, Zapier
Team & Environment
This is a senior leadership role reporting directly to the CEO. You will build your team from scratch and currently coordinate with the design team and developers.
Benefits & Compensation
- Greenfield opportunity to build everything from scratch.
- Real impact creating the funnel, not optimizing someone else's.
- Growth stage with product-market fit achieved, ready to scale B2C.
- Direct access to the CEO with no layers and fast decisions.
- AI-forward environment leveraging AI throughout product and operations.
- Clear path for the role to evolve into Chief Marketing Officer as the company scales.
Work Mode
This is a fully remote position.
Paired and its client companies are equal opportunity employers.
