TUI Group is looking for a Head of Brand Strategy & Identity to shape our global brand presence. You will be responsible for developing and maintaining the centralized brand strategy and converting it into a clear, consistent identity across every touchpoint to enhance brand recognition and customer loyalty.

What You'll Do

Be accountable for the overall TUI brand strategy and its look and feel, ensuring consistent application across all customer touchpoints.
Work alongside the Brand & Content Leadership Team to develop strategy, portfolio of products and brands to maximize brand equity.
Deliver cohesive and compelling branding solutions across key interactions including advertising, digital platforms, retail, uniforms, aircraft, cruise ships, and hotels.
Lead the Global Brand Forum and Brand Market & Asset Board, aligning brand leads from source markets and business units to develop and enforce brand guidelines.
Craft and bring to life compelling brand stories for target customer segments through industry-leading design and creative.
Engage with internal and external stakeholders, including senior leadership and agencies, to ensure alignment and support for brand initiatives.

What We're Looking For

Proven experience developing and delivering successful multi-channel brand strategies and identity.
Excellent verbal and written communication skills to convey creative concepts in a way that inspires stakeholders.
Strong sense of design and copy sensibilities, from high-level strategic direction down to small details.
Strategic and commercial thinker, able to assess and quantify the short and long-term impacts of changes and manage ambiguity.
Engaging communicator able to quickly gain rapport and credibility with a diverse set of international stakeholders, building a network at all levels of seniority.
Fluent in English.

Nice to Have

Experience ideally within global organizations or multi-brand environments.
Travel industry experience.
Additional language abilities in German, French or Dutch.

Team & Environment

You will be part of the Brand & Content Leadership Team.

Benefits & Compensation

Attractive remuneration and discretionary bonus schemes.
Generous travel benefits.
Extensive health & well-being support.
Dynamic working environment encouraging a healthy work-life balance.
Access to the TUI Learning Hub for career development.
Opportunities to work on global projects and teams.
Involvement with local charity and sustainability initiatives like the TUI Care Foundation.

Work Mode

This is a local-country role based in one of our European offices: Luton, UK; Hannover, Germany; Rijswijk, Netherlands; Zaventem, Belgium; or Stockholm, Sweden.

We are committed to supporting candidates with disabilities and impairments.