Clarify is looking for a GTM Engineer (Growth) to own the execution of growth programs at the intersection of systems, automation, and data. This role designs workflows, wires tools together, and ships V1s to drive activation and scale what works for the sales team.
What You'll Do
- Design, build, and maintain lifecycle automation systems for events, scoring, segmentation, and messaging.
- Create segmented, signal-based messaging that responds to real user behavior.
- Partner with engineering to evolve Customer.io, scoring, and enrichment infrastructure.
- Design onboarding flows that increase activation and 'aha' moments.
- Own experimentation framework, measurement, and iteration loop for paid acquisition.
- Own budget recommendations, channel mix, and testing roadmap.
- Partner with the team on landing pages, lead magnets, offers, and creative testing.
- Translate performance insights into iterative improvements across the funnel.
- Design and implement automated outbound workflows triggered by real-time buyer signals.
- Build outbound playbooks with short, punchy, high-converting scripts and sequences.
- Work closely with the sales team to develop messaging that reps actually want to use.
- Support Account Executives with intentional outreach plays that drive meetings.
What We're Looking For
- Strong technical fluency: ability to audit Customer.io flows, build Clay workflows, write SQL queries for segmentation, and debug tracking issues independently.
- Comfortable working closely with data, tooling, and automation, and enjoys getting hands dirty in systems.
- 3–6 years in growth, performance marketing, lifecycle, or outbound GTM at a B2B SaaS startup.
- Experience building acquisition or lifecycle systems from scratch—not just inheriting them.
- Exceptional writing: clear, concise, persuasive, and human.
- Deep B2B SaaS metrics knowledge: CAC, LTV, activation rates, conversion funnels.
- Comfortable with tools like Customer.io, Clay, Zapier, Clearbit, Segment, and PostHog.
- Experimentation mindset: knows how to design experiments, measure performance, and run fast cycles.
- Scrappy: can build V1 yourself without waiting on others.
Technical Stack
- Customer.io
- Clay
- Zapier
- Clearbit
- Segment
- PostHog
- SQL
Team & Environment
Reports to Marketing Lead (Chris). Works closely with a growth engineer, the sales team, and a paid agency.
Company Culture
- Play to win: make bold bets and hard tradeoffs to build a category-defining company.
- Raise the bar: define excellence and surpass it. 'Good enough' is never the standard.
- Move uncomfortably fast: choose speed over comfort, learning in days and weeks—not months.





