About the Role
The ideal candidate will lead initiatives to enhance user onboarding, retention, and lifecycle marketing by designing and iterating on digital campaigns and journey flows.
Responsibilities
- Identify opportunities to improve user conversion across key touchpoints
- Design and manage end-to-end user journey campaigns
- Collaborate with data analysts to measure campaign performance
- Use analytics to refine product funnels and reduce drop-off
- Work closely with marketing and design teams to align messaging
- Develop A/B tests to validate product hypotheses
- Track KPIs related to user activation and retention
- Translate user behavior insights into product improvements
- Manage timelines and deliverables for campaign rollouts
- Optimize onboarding flows to increase time-to-value
- Coordinate with engineering teams to implement features
- Prioritize backlog items based on impact and effort
- Monitor industry trends in digital growth strategies
- Ensure compliance with platform guidelines during campaign execution
- Drive cross-functional alignment on growth objectives
- Iterate on messaging and CTAs based on user feedback
- Develop dashboards to track user journey metrics
- Support the scaling of automated lifecycle campaigns
- Evaluate third-party tools for integration into user journeys
- Lead post-campaign reviews to capture learnings
- Maintain documentation of user journey maps and campaign logic
- Promote a culture of experimentation within the product team
- Conduct user research to identify pain points in flows
- Align campaign goals with broader product strategy
- Ensure accessibility and clarity in user-facing content
Compensation
Competitive salary and performance-based incentives
Work Arrangement
Remote with flexible hours
Team
Part of the Product team focused on user acquisition and engagement
Why This Role Matters
This position plays a critical role in shaping how new users experience the platform, directly impacting growth and long-term engagement through strategic campaign design and journey optimization.
What to Expect
Fast iteration cycles, data-driven decision-making, and close collaboration with marketing, design, and engineering to launch and refine user-facing features.
Available for qualified candidates
