Gatekeeper is looking for a Growth Operations Lead to sit at the centre of our demand generation engine. You’ll own campaign execution, marketing operations, and website performance, ensuring our marketing infrastructure is structured, automated, and operating effectively.
What You'll Do
- Own HubSpot as the operational backbone of marketing, including properties, lifecycle stages, workflows, lead scoring, routing, consent management, and documentation.
- Develop and maintain marketing automation, segmentation, and campaign orchestration to support pipeline growth.
- Ensure database health through ongoing deduplication, data normalisation, suppression management, and compliance with GDPR.
- Maintain accurate lifecycle definitions, routing logic, and pipeline structures to ensure reporting and forecasting integrity.
- Plan, build, launch, and optimise paid campaigns across platforms including LinkedIn Ads, Google Ads, Meta, YouTube pre-roll, and geo-targeted campaigns.
- Monitor campaign performance and reconcile advertising spend with pipeline contribution and revenue outcomes.
- Continuously test creative, messaging, audiences, and targeting strategies to improve conversion rates and reduce CAC.
- Experiment with emerging advertising formats including LLM-driven or contextual placements as they evolve.
- Own the operational health of the website including structure, metadata, crawlability, schema markup, redirects, and performance.
- Manage GTM implementation, GA4 configuration, conversion tracking, and event instrumentation.
- Ensure the website is optimised for both human buyers and AI-driven discovery through structured data and machine-readable content.
- Build and deploy landing pages, nurture journeys, and AI-assisted email campaigns aligned to target personas and buying stages.
- Manage email marketing execution including segmentation, deliverability optimisation, and campaign reporting.
- Run A/B testing across landing pages, CTAs, subject lines, forms, and lead capture flows to continuously improve conversion.
- Leverage AI tools for audience research, campaign ideation, and performance analysis.
- Build and maintain dashboards to track funnel performance, campaign contribution, and conversion efficiency.
- Continuously evaluate new AI tools and automation opportunities to improve campaign performance and operational efficiency.
What We're Looking For
- An AI-first mindset, prioritising automation, tooling, and data-driven experimentation.
Technical Stack
- HubSpot, LinkedIn Ads, Google Ads, Meta, YouTube, GTM, GA4
Team & Environment
You will be part of the Growth team and report to the Head of Growth.
Work Mode
This is a remote position open to candidates based in the UK or Canada.
