WPP Media is hiring an Associate Account Director for Performance Media to lead media buying strategy for a major entertainment app. You will focus on Mobile App Install (MAI) and Social channels, leading a team and owning client relationships within our collaborative media group.

What You'll Do

Develop and deliver innovative, app-focused performance campaigns across key MAI and Social channels to meet client KPIs like CPI, CPA, and ROAS.
Provide high-level strategic input into short-term and long-term media plans, aligning performance goals with client business objectives.
Stay ahead of industry trends, platform updates, and competitive activity in entertainment and app marketing.
Lead, mentor, and guide a team of two direct reports (Account Executive and Specialist), fostering professional growth and ensuring execution excellence.
Oversee workload distribution, set clear objectives, and conduct regular performance reviews.
Serve as the primary point of contact for key client stakeholders, building strong, trusted relationships.
Own all aspects of channel performance, lead client meetings, present results, and articulate the story behind the data.
Manage client expectations and communications regarding campaign performance, test plans, budget pacing, and strategic roadmaps.
Take full ownership of account hygiene, ensuring flawless campaign setup, budget management, and accurate reporting.
Develop and oversee robust testing plans (creative, audience, bidding strategies) to unlock new growth areas.
Collaborate seamlessly with wider SEM and Brand teams to ensure an integrated media strategy.

What We're Looking For

Bachelor's degree in a related field (Media & Advertising, Mass Communication, Digital Marketing, or Computer Science preferred).
5-7 years of progressive experience in a digital media or agency environment.
At least 1-2 years of proven team leadership or mentorship experience.
Well-versed in managing large-scale campaigns on Google Ads, Yahoo! Japan, Meta (Facebook/Instagram), LINE Ads, DV360, and Apple ads.
Deep, practical understanding of digital marketing concepts, biddable media, performance marketing KPIs, and attribution models, especially within the mobile app ecosystem.
Strong analytical, strategic thinking, and problem-solving skills with ability to translate complex data into actionable insights.
Excellent communication, interpersonal, and presentation skills.
Japanese language proficiency of at least N2 level for daily team management, client communication, and navigating local ad platforms.
Business-level English proficiency for reporting and collaboration with international teams.

Nice to Have

Direct experience managing large budgets for mobile app or gaming clients.
Experience working within a global or matrixed organization.

Technical Stack

Google Ads
Yahoo! Japan
Meta (Facebook/Instagram)
LINE Ads
DV360
Apple ads

Team & Environment

You will lead a team of two direct reports (Account Executive and Specialist), as part of the Media Buying team for an entertainment app within a larger collaborative media group. You will report to the Group Account Director / Head of Media.

Benefits & Compensation

Competitive medical, vision, and dental insurance
Group retirement plans
Significant paid time off
Preferential partner discounts
Employee mental health awareness days
Access to global WPP Media & WPP networks for growth and learning
In-office events and employee resource groups

Work Mode

This is a hybrid position based in Tokyo, Japan.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination. We are committed to fostering a culture of respect where everyone feels they belong and has the same opportunities to progress.