Johnson & Johnson is hiring a Global SEO & Organic Growth Manager to take full ownership of designing, executing, and optimizing the organic growth engine for our multi-country eCommerce ecosystem. This is a hands-on role where you will be the in-house authority accountable for organic traffic and revenue results.
What You'll Do
- Own organic growth strategy across multi-country eCommerce stores and supporting sites.
- Define site and market roles to avoid cannibalization and maximize coverage.
- Implement and manage hreflang, canonical rules, internal linking, and localization strategies.
- Build scalable 'winner' frameworks to replicate successful content and page structures across markets.
- Audit and improve crawlability, indexation, Core Web Vitals, site speed, redirects, and duplicate content.
- Own Shopify SEO fundamentals: collections, filters/facets, pagination, thin pages, and index bloat control.
- Implement and validate structured data (Product, FAQ, HowTo, Review, Organization).
- Create dev-ready tickets, coordinate fixes, QA implementations, and verify results.
- Build keyword strategy and SEO-driven site architecture (collections, category hubs, comparisons, guides).
- Own editorial planning, content briefs, publishing workflows, and content refresh cycles.
- Ensure content aligns with local search intent, terminology, seasonality, and competitive landscapes.
- Create SEO launch playbooks for new products and collections.
- Execute sustainable link acquisition strategies via outreach, partnerships, features, and resource placements.
- Reclaim unlinked mentions and build long-term publisher relationships.
- Define and track authority targets tied directly to rankings and revenue impact.
- Monitor backlink health and identify toxic or risky patterns.
- Execute cleanup strategies including link removals and disavow when justified.
- Maintain anchor text balance, velocity awareness, and documentation of all actions.
- Build source-of-truth pages designed for AI citation (FAQs, specs, comparisons, definitions).
- Strengthen entity signals through consistent brand and product information across trusted sources.
- Publish structured, reference-ready content for AI-driven search systems.
- Track AI visibility via citations, mentions, branded queries, and SERP feature presence.
- Maintain weekly KPI dashboards (organic traffic, rankings, index coverage, backlinks, site health).
- Deliver monthly organic performance reviews with revenue and market-level insights.
- Identify changes, diagnose causes, and define clear next actions.
What We're Looking For
- Proven hands-on experience scaling eCommerce SEO with measurable traffic and revenue growth.
- Ability to personally implement SEO changes or produce dev-ready tickets with QA ownership.
- Demonstrated experience with multi-country SEO (hreflang, canonicals, localization).
- Strong technical SEO skills across audits, fixes, and deployment coordination.
- Real content strategy experience from research through publishing and optimization.
- Proven link-building and digital PR experience (no spam or shortcuts).
- Backlink risk management experience, including toxic link cleanup and disavow strategies.
- Strong analytics capability using GSC, GA4, and keyword tracking tools.
Nice to Have
- International SEO experience across multiple English-speaking markets.
- Experience with EU or multi-region expansion.
- Digital PR relationships in eCommerce, automotive, tools, or blue-collar niches.
- Advanced schema, entity optimization, and knowledge graph experience.
- Experience managing writers and editorial production systems.
Technical Stack
- Google Search Console (expert level)
- GA4 (SEO performance and attribution validation)
- Ahrefs, Semrush, or equivalent
- Screaming Frog or similar technical audit tools
- Shopify SEO experience (themes, collections, structured data basics)
Team & Environment
You will collaborate with CRO/Shopify, creative, product, customer service, and leadership teams.
Benefits & Compensation
- Competitive compensation in USD.
- Fully remote work.
Work Mode
This is a fully remote position with a global scope.
Johnson & Johnson is an equal opportunity employer.
