The General Manager (Mobile App) will lead product and marketing growth strategy from acquisition to retention, driving P&L performance and scalable growth loops for Clario's mobile app. This role requires full ownership of cross-functional teams and end-to-end project execution in a fast-paced environment.
Responsibilities
- Own and drive product and marketing growth strategy — from acquisition to retention
- Lead a cross-functional team: Creative Production and User Acquisition team, Growth Marketing
- Maintain high energy and focus inside the team — be the one who drives results
- Be responsible for P&L performance and key growth metrics
- Analyze product & marketing performance and constantly search for scalable growth loops
- Manage the acquisition funnel, ensuring sustainable growth in performance marketing channels: with a focus on META
- Backlog Management and Prioritization
- Build and optimize the monetisation model
- Run a lot of experiments and tests to validate hypotheses quickly
Requirements
- Minimum 3 years of experience in leadership roles: CPO, CMO, Product Marketing Manager, or Performance Marketing Lead
- Experience in B2C performance marketing (Mobile/Web, Tier-1): with a deep dive in Meta Ads, coupled with a solid understanding of how to leverage Google UAC, TikTok
- Hands-on experience growing B2C or SaaS products, especially in the US market
- Experience owning P&L with a strong focus on team performance evaluation and deep analysis of product & performance marketing metrics
- Experience in implementing growth marketing strategy with a focus on the US and Europe markets
- Deep analytical skills — ability to interpret data, define insights, and turn them into actions
- Experience leading and motivating cross-functional teams, with full ownership to make decisions and act fast
- Business-first mindset — every decision and initiative is driven by measurable impact and real business value
- Strong problem-solving mindset — able to make fast, data-based decisions
- Comfortable working in fast-changing environments and owning projects end-to-end
Technical Stack
Meta Ads, Google UAC, TikTok
Benefits
- Very warm and friendly working environment and flexible working schedule
- 20 days off, and 12 sick days paid by the company per year
- Paid national holidays
- Bonus system
- Medical insurance, and health protection programs (with COVID-19 and dental coverage)
- Continuous professional development and growth opportunities
Compensation
.... Equity: .... Bonus system
Work Arrangement
Hybrid — ... — Flexible working schedule
We guarantee the privacy of any information received.
