Smartsheet is hiring a Field Marketing Director to lead enterprise-focused field marketing strategy and execution for our most significant global accounts. You will be accountable for pipeline contribution, bespoke investment strategy, and operational rigor across a select portfolio of high-value accounts, with a strong emphasis on enterprise revenue growth.
What You'll Do
- Own Strategic Account Marketing Strategy: Align marketing investment to enterprise revenue targets, pipeline gaps, and long-term growth priorities for Smartsheet’s most critical global customers.
- Drive High-Impact ABM: Achieve account and segment pipeline and engagement goals through sophisticated account-based marketing strategies tailored to a select portfolio of high-value accounts.
- Orchestrate Bespoke Engagement: Design and execute ABM 1:1 and 1:few marketing motions, including high-touch executive programs, customized workshops, and networking tailored to specific segment needs.
- Establish FMM as a Strategic Partner: Serve as a strategic consultant to Global Account Directors, integrating marketing into annual account research and territory planning.
- Deliver Event Excellence: Align with global customer marketing to create and deliver a regional customer event and campaign program that meets regional pipeline, awareness, and upsell objectives.
- Drive Executive Alignment: Facilitate strategic connections between Smartsheet’s executive leadership and key decision-makers within your portfolio.
- Master Buying Committee Orchestration: Use intent data and account insights to map complex buying committees, deploying targeted messaging for diverse stakeholders from IT to C-suite executives.
- Maintain Operational Rigor: Own budget allocation and ROI accountability for your portfolio; establish regular performance inspection cadences with Sales to identify gaps.
- Lead Through Change: Navigate evolving operating models and new processes, ensuring consistent execution while allowing flexibility for account-specific needs.
- Represent the Field: Bring strategic account-level insights to global planning and cross-functional leadership reviews to influence broader global strategy.
What We're Looking For
- 12+ years of B2B marketing experience, including senior roles supporting complex enterprise sales motions and Account-Based Marketing (ABM).
- Proven Track Record: Demonstrated success driving pipeline creation, acceleration, and revenue impact (NRR) in multi-stakeholder buying environments.
- Strategic Builder Mindset: Experience establishing and scaling field marketing programs and operating models from the ground up.
- Data-Driven Mindset: Strong proficiency using Salesforce and Tableau to provide executive-level reporting and data-informed strategy.
- Executive Presence: Exceptional cross-functional leadership skills and the ability to influence senior-level internal and external stakeholders.
- Ability to Navigate Ambiguity: Comfortable managing competing priorities and evolving strategy while maintaining momentum and accountability.
Nice to Have
- B2B SaaS experience strongly preferred.
Technical Stack
- Salesforce
- Tableau
Team & Environment
Reports to the Sr. Director, Field Marketing.
Benefits & Compensation
- Compensation: $175,000—$223,750 USD
- Medical/vision and dental coverage options for full-time employees.
- 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay).
- Monthly stipend to support your work and productivity.
- Flexible Time Away Program, plus Sick Time Off.
- US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans.
- US employees receive 12 paid holidays per year.
- Up to 24 weeks of Parental Leave.
- Personal paid Volunteer Day to support our community.
- Opportunities for professional growth and development including access to Udemy online courses.
- Company Funded Perks, including a counseling membership, local retail discounts, and your own personal Smartsheet account.
Work Mode
This is a hybrid role based out of our Bellevue, WA office or remotely from anywhere in the US where Smartsheet is a registered employer.
Smartsheet is an Equal Opportunity (EEO) employer committed to fostering an inclusive environment with the best employees.
